9th Anniversary Party
Save the date! We’re celebrating Hops & Crops on
Saturday, January 25, 2025. Tickets on sale soon.
Locations & Tap Lists
Shop Beer & Merch
Our Story
Events
Saturday Sessions: Jazz Groove Trio
Grab a beer and enjoy the music!
Saturday Sessions: Kimmi Bitter
Grab a beer and enjoy the music!
Pure Miramar Book Club
Join us for our first-ever ongoing book club, with monthly meetings taking place at Pure Miramar!
Holiday Sip & Shop
Join us for a holiday sip & shop event at our Pure Project Vista taproom—featuring local small businesses.
Vinyl Night with Weekend Records
Join us at Pure Project Miramar on Saturday, October 5th as we partner with Weekend Records for another vinyl night pop-up!
Follow Along
Thanksgiving Hours Update 🦃🍂
All Pure Project taproom locations will be closed on Thanksgiving Day so our team can enjoy the holiday. 🍻❤️
We`ll be open during regular hours the rest of the week, so don’t forget to stock up on 4-packs to share with family and friends! Cheers to a great holiday ahead. 🍺
Thanksgiving Hours Update 🦃🍂
All Pure Project taproom locations will be closed on Thanksgiving Day so our team can enjoy the holiday. 🍻❤️
We`ll be open during regular hours the rest of the week, so don’t forget to stock up on 4-packs to share with family and friends! Cheers to a great holiday ahead. 🍺
New beanies just dropped! 🧢❄️Our waffle knit beanies are here to keep you cozy for the season. Perfect for chilly mornings, brewery hangs, or just repping Pure wherever you go.
Grab yours now at the taprooms or online while they last! 🍺
New beanies just dropped! 🧢❄️Our waffle knit beanies are here to keep you cozy for the season. Perfect for chilly mornings, brewery hangs, or just repping Pure wherever you go.
Grab yours now at the taprooms or online while they last! 🍺
There`s nothing like that reliable IPA you can always count on for consistent flavor and freshness!
DIAMOND DUST 💎
Murky IPA with Mosaic & Cashmere
6.7% ABV
Diamond Dust, the original murky that evolved into our “dust” series of IPAs and longtime Pure fan favorite. This juicy wonder shines with a heavy dose of Cashmere from Michigan and hand-selected Mosaic hops from the Pacific Northwest. Its soft and cloudy body is filled with a flurry of flavors including peach, mango, coconut, and grapefruit zest. Expect your senses to be dazzled in an unforgettable tasting experience.
👉Find us in a store, restaurant, or bar near you! Check out our Beer Locator (link in bio) for a map of where you can find Pure near you.
There`s nothing like that reliable IPA you can always count on for consistent flavor and freshness!
DIAMOND DUST 💎
Murky IPA with Mosaic & Cashmere
6.7% ABV
Diamond Dust, the original murky that evolved into our “dust” series of IPAs and longtime Pure fan favorite. This juicy wonder shines with a heavy dose of Cashmere from Michigan and hand-selected Mosaic hops from the Pacific Northwest. Its soft and cloudy body is filled with a flurry of flavors including peach, mango, coconut, and grapefruit zest. Expect your senses to be dazzled in an unforgettable tasting experience.
👉Find us in a store, restaurant, or bar near you! Check out our Beer Locator (link in bio) for a map of where you can find Pure near you.
🍻🔊 JOIN OUR TAPROOM BEER CLUB! Introducing Pure Brew Crew, our new monthly taproom beer club — exclusively available through the Pure Project app!
Join the Pure Brew Crew and enjoy several perks including:
🍺 A $1 pint every week
🍺 20% off their tab every Monday
🍺 Birthday reward
🍺 Exclusive Pure Brew Crew offers
Receive all this for only $20/month. Tap the link in our bio to download the app and sign up now!
🍻🔊 JOIN OUR TAPROOM BEER CLUB! Introducing Pure Brew Crew, our new monthly taproom beer club — exclusively available through the Pure Project app!
Join the Pure Brew Crew and enjoy several perks including:
🍺 A $1 pint every week
🍺 20% off their tab every Monday
🍺 Birthday reward
🍺 Exclusive Pure Brew Crew offers
Receive all this for only $20/month. Tap the link in our bio to download the app and sign up now!
Big thanks to the @craftbeerbrew readers for voting us into the Top 20 Small Regional Breweries in the country! 🏆🙌 We’re beyond honored to stand alongside so many breweries we admire. This wouldn’t be possible without the passionate people at Pure Project—from our brewers to our beertenders and everyone in between—for their genuine stoke on sharing our beers with you. And of course, a huge thank you to each of YOU for supporting us on this journey. Here’s to celebrating every win, together! 🍺💛
Big thanks to the @craftbeerbrew readers for voting us into the Top 20 Small Regional Breweries in the country! 🏆🙌 We’re beyond honored to stand alongside so many breweries we admire. This wouldn’t be possible without the passionate people at Pure Project—from our brewers to our beertenders and everyone in between—for their genuine stoke on sharing our beers with you. And of course, a huge thank you to each of YOU for supporting us on this journey. Here’s to celebrating every win, together! 🍺💛
Spotlight on Sustainable Style: Original Favorites 🌱👕
Recently we had the pleasure of partnering with @originalfavorites on our Pure Forest Organic French Terry Crewneck—available online and in taprooms! Not only do they provide high-quality, responsible clothing, but they also share our commitment to creating a positive impact on the planet. 🌎✨
Here’s what makes Original Favorites stand out: Their mission is to combine verified luxury raw materials with sustainable farming, socially responsible harvesting, and ethical manufacturing practices, resulting in the world’s finest wholesale blank clothing. 🧶
Here’s why we’re stoked to work with them:
🧵 No Sweatshops: Their mills are Fairtrade certified through FLOcert and SA800, ensuring fair, socially conscious production standards that uplift workers worldwide.
🌬️ Wind-Powered Production: The factories run on Suzlon 1250 wind power, driving an eco-conscious approach to production.
✅ WRAP Certified: Their facilities meet WRAP’s high standards for safe, lawful, and ethical manufacturing, setting a solid benchmark in the industry.
🌱 Supima® Cotton: Original Favorites uses only 100% American-grown Supima® Cotton in their T-Shirts, known for its quality and sustainable growth practices, ensuring top-notch textiles that support local farmers.
🐑 Merino Wool with a Purpose: Raised sustainably on a farm in New Zealand, their Merino wool reflects their commitment to animal welfare and environmental stewardship.
♻️ Carbon Neutrality Goals: With carbon offset projects and a full supply chain Carbon Footprint Assessment, they’re on track to achieve carbon neutrality—showing us all that real change in the fashion industry is possible.
Follow @originalfavorites to see more of their incredible work and sustainability journey.
Spotlight on Sustainable Style: Original Favorites 🌱👕
Recently we had the pleasure of partnering with @originalfavorites on our Pure Forest Organic French Terry Crewneck—available online and in taprooms! Not only do they provide high-quality, responsible clothing, but they also share our commitment to creating a positive impact on the planet. 🌎✨
Here’s what makes Original Favorites stand out: Their mission is to combine verified luxury raw materials with sustainable farming, socially responsible harvesting, and ethical manufacturing practices, resulting in the world’s finest wholesale blank clothing. 🧶
Here’s why we’re stoked to work with them:
🧵 No Sweatshops: Their mills are Fairtrade certified through FLOcert and SA800, ensuring fair, socially conscious production standards that uplift workers worldwide.
🌬️ Wind-Powered Production: The factories run on Suzlon 1250 wind power, driving an eco-conscious approach to production.
✅ WRAP Certified: Their facilities meet WRAP’s high standards for safe, lawful, and ethical manufacturing, setting a solid benchmark in the industry.
🌱 Supima® Cotton: Original Favorites uses only 100% American-grown Supima® Cotton in their T-Shirts, known for its quality and sustainable growth practices, ensuring top-notch textiles that support local farmers.
🐑 Merino Wool with a Purpose: Raised sustainably on a farm in New Zealand, their Merino wool reflects their commitment to animal welfare and environmental stewardship.
♻️ Carbon Neutrality Goals: With carbon offset projects and a full supply chain Carbon Footprint Assessment, they’re on track to achieve carbon neutrality—showing us all that real change in the fashion industry is possible.
Follow @originalfavorites to see more of their incredible work and sustainability journey.
Now available at all Pure Project taproom locations!
HOME FOR THE HOLIHAZE ❄️
*Collaboration with @burgeonbeer
Murky Double IPA with Nelson Sauvin, Nectaron, & Mosaic Cryo Hops
Taste Profile: Mango Juice. Guava. Pineapple Spears.
8.8% ABV
COOL RIVER 😎
Cold IPA with Idaho 7, Citra & Citra Cryo Hops
Taste Profile: Citrus Peel. Pine. Sticky Sap.
6.5% ABV
Tap the link in our bio to place your order for taproom pickup or use our beer locator to find Pure near you.
Now available at all Pure Project taproom locations!
HOME FOR THE HOLIHAZE ❄️
*Collaboration with @burgeonbeer
Murky Double IPA with Nelson Sauvin, Nectaron, & Mosaic Cryo Hops
Taste Profile: Mango Juice. Guava. Pineapple Spears.
8.8% ABV
COOL RIVER 😎
Cold IPA with Idaho 7, Citra & Citra Cryo Hops
Taste Profile: Citrus Peel. Pine. Sticky Sap.
6.5% ABV
Tap the link in our bio to place your order for taproom pickup or use our beer locator to find Pure near you.
🎉 SAVE THE DATE! 🎉
Pure Project is turning NINE, and it’s all thanks to YOU! We’re celebrating with a Crops & Hops-themed 9th-anniversary bash on Saturday, January 25th, 2025 at @puremiramar! 🌾🍻
Tickets drop December 16th—mark your calendars!
Here’s a taste of what’s brewing:
🍻 Beer Garden: Outdoor beer tents, food trucks, music, and games
🎶 Live Music: Local talent to keep the vibes high
🌟 Rare Beers: Exclusive taps from our cellar
🍾 Cellar Bottle Sale: Special bottles available only on this day
Tap the link in our bio for more details, and we can’t wait to celebrate with you! 🎂
🎉 SAVE THE DATE! 🎉
Pure Project is turning NINE, and it’s all thanks to YOU! We’re celebrating with a Crops & Hops-themed 9th-anniversary bash on Saturday, January 25th, 2025 at @puremiramar! 🌾🍻
Tickets drop December 16th—mark your calendars!
Here’s a taste of what’s brewing:
🍻 Beer Garden: Outdoor beer tents, food trucks, music, and games
🎶 Live Music: Local talent to keep the vibes high
🌟 Rare Beers: Exclusive taps from our cellar
🍾 Cellar Bottle Sale: Special bottles available only on this day
Tap the link in our bio for more details, and we can’t wait to celebrate with you! 🎂
We’re bringing it back! Burgeon Beer x Pure Project 🤝
HOME FOR THE HOLIHAZE ❄️ A festive collaboration with our friends at @burgeonbeer
Murky Double IPA with Nelson Sauvin, Nectaron, and Mosaic Cryo hops
Taste Profile: Mango juice, guava, pineapple spears
ABV: 8.8%
We look forward to this collab every year because it’s more than just beer—it’s a story of two childhood friends who grew up, chased their brewing dreams, and found their way back together in the spirit of craft. A little holiday nostalgia in every sip!
Catch it on tap at all Pure Project locations starting tomorrow, and grab a 4-pack on Thursday, November 14th! 🍻
We’re bringing it back! Burgeon Beer x Pure Project 🤝
HOME FOR THE HOLIHAZE ❄️ A festive collaboration with our friends at @burgeonbeer
Murky Double IPA with Nelson Sauvin, Nectaron, and Mosaic Cryo hops
Taste Profile: Mango juice, guava, pineapple spears
ABV: 8.8%
We look forward to this collab every year because it’s more than just beer—it’s a story of two childhood friends who grew up, chased their brewing dreams, and found their way back together in the spirit of craft. A little holiday nostalgia in every sip!
Catch it on tap at all Pure Project locations starting tomorrow, and grab a 4-pack on Thursday, November 14th! 🍻
Coming this Thursday, November 14th! 💥
👉 Details at link in profile.
Bringing you the final limited-edition glasses of 2024! 🍻 Part II of our stackable mountains & desert adventure series will be released this Wednesday.
🏜️ November 6th: Yellow & Green 10-oz glasses (SOLD OUT)
🏔️ November 13th: Red & Blue 10-oz glasses
Come in for a beer, grab a fill, and keep the glass (while supplies last). This $15 special includes a set of two glasses and one 10-oz fill with any non-barrel-aged beer under 10% ABV. 🍺
Glasses are first-come, first-served, and limited, so we recommend arriving early! Limit 1 pair per person, per week.
Taproom hours for November 13th:
📍 @purenorthpark: 1-9 PM
📍 @purebalboapark: 1-9 PM
📍 @puremiramar: 1-9 PM
📍 @purebrewingvista: 3-8 PM
📍 @purecarlsbad: 12-9 PM
We can’t wait to see you there! 🍻👀
Bringing you the final limited-edition glasses of 2024! 🍻 Part II of our stackable mountains & desert adventure series will be released this Wednesday.
🏜️ November 6th: Yellow & Green 10-oz glasses (SOLD OUT)
🏔️ November 13th: Red & Blue 10-oz glasses
Come in for a beer, grab a fill, and keep the glass (while supplies last). This $15 special includes a set of two glasses and one 10-oz fill with any non-barrel-aged beer under 10% ABV. 🍺
Glasses are first-come, first-served, and limited, so we recommend arriving early! Limit 1 pair per person, per week.
Taproom hours for November 13th:
📍 @purenorthpark: 1-9 PM
📍 @purebalboapark: 1-9 PM
📍 @puremiramar: 1-9 PM
📍 @purebrewingvista: 3-8 PM
📍 @purecarlsbad: 12-9 PM
We can’t wait to see you there! 🍻👀
🚨 Merch Drop Alert! 🚨
Just in time for the cooler season, we’re dropping brandnew long-sleeve tees, cozy crewneck sweatshirts, and more! 🍂❄️
Get yours now and rep Pure Project wherever the season takes you. 🍻🔥 Tap the link in our bio to shop!
🚨 Merch Drop Alert! 🚨
Just in time for the cooler season, we’re dropping brandnew long-sleeve tees, cozy crewneck sweatshirts, and more! 🍂❄️
Get yours now and rep Pure Project wherever the season takes you. 🍻🔥 Tap the link in our bio to shop!
