Conservation Alliance 2020 Successes

Conservation Alliance 2020 Successes

In 2020, Conservation Alliance funding helped 12 projects cross the finish line. These projects permanently protect 11,594 acres (including 483 giant sequoias!), 1.3 river miles, and one climbing area. Their grantees also helped stop the Pebble Mine and the Temperance Flat dam.

In addition to the successes delivered by their grantees, the Conservation Alliance celebrated full funding for the Land and Water Conservation Fund (LWCF), for which they have advocated for years and applaud Congress for finally taking action to fully fund this important conservation program.

We are proud to support the Conservation Alliance as one of our non-profit partners through the 1% for the Planet network, and these contributions would not be possible without your support. We truly believe this is some of the most important work we do here at Pure Project and we are excited to share these wins with you. Cheers to these wins and many more!

Photo: Peter Mather

About the Conservation Alliance:

The Conservation Alliance is a group of like-mind companies that disburses its collective annual membership dues to grassroots environmental organizations. They direct funding to community-based campaigns to protect threatened wild habitat and outdoor recreation. The Alliance was founded in 1989 by outdoor industry leaders REI, Patagonia, The North Face, and Kelty, who shared the goal of increasing outdoor industry support for conservation efforts. Now, with more than 250 member companies, the Conservation Alliance continues its mission to engage businesses to fund and partner with organizations to protect wild places for their habitat and recreation values.

Since 1989, the Conservation Alliance has contributed more than $24 million to grassroots conservation groups throughout North America.

So far, this funding has helped save more than 73 million acres of wildlands; protect 3,575 miles of rivers; stop or remove 36 dams; designate five marine reserves; and purchase 17 climbing areas.