Meet our most functional hat yet! If you were at our anniversary, you might have gotten a first-look at these in person. 😮💨
The Pure Project Performance hat fuses premium materials and style with a sleek, structured 5-panel fit, moisture‑wicking, water‑resistant fabric, breathable laser‑ventilated panels, and an adjustable snapback for all-day comfort. 🧢👌
Available in the colors:
Deep Sea Blue
Midnight Black
Moon Heather Gray
Available online and at Pure Project taprooms!
🤝 In our ongoing mission to reduce our carbon footprint, we’ve partnered with sustainable vendors who share our commitment to eco-conscious practices—all without sacrificing quality or durability.
And as always, 1% of all sales (including merch) goes directly to nonprofit organizations protecting the planet—so you can look good, feel good, and do good.
Check out the new gear and learn more about these sustainably made products by following the Merch link in our bio.
Meet our most functional hat yet! If you were at our anniversary, you might have gotten a first-look at these in person. 😮💨
The Pure Project Performance hat fuses premium materials and style with a sleek, structured 5-panel fit, moisture‑wicking, water‑resistant fabric, breathable laser‑ventilated panels, and an adjustable snapback for all-day comfort. 🧢👌
Available in the colors:
Deep Sea Blue
Midnight Black
Moon Heather Gray
Available online and at Pure Project taprooms!
🤝 In our ongoing mission to reduce our carbon footprint, we’ve partnered with sustainable vendors who share our commitment to eco-conscious practices—all without sacrificing quality or durability.
And as always, 1% of all sales (including merch) goes directly to nonprofit organizations protecting the planet—so you can look good, feel good, and do good.
Check out the new gear and learn more about these sustainably made products by following the Merch link in our bio.
...
This Thursday, say hello to a familiar collab with our friends at @trippinganimalsbrewing and a brand new murky IPA!
👉 Details at link in profile.
This Thursday, say hello to a familiar collab with our friends at @trippinganimalsbrewing and a brand new murky IPA!
👉 Details at link in profile.
...
All this rain is sure making us thirsty! 🤪🌧️ Enjoy specials on our Rain pilsner at all Pure Project taprooms every time it rains.
San Diego Rain Day Special:
☔ $5 pints of Rain
☔ $10 32 oz fills of Rain ($1 more for crowlers)
☔ $15 64 oz fills of Rain
*Available anytime it’s raining at the taproom you’re ordering at. No limitations. Cheers!
All this rain is sure making us thirsty! 🤪🌧️ Enjoy specials on our Rain pilsner at all Pure Project taprooms every time it rains.
San Diego Rain Day Special:
☔ $5 pints of Rain
☔ $10 32 oz fills of Rain ($1 more for crowlers)
☔ $15 64 oz fills of Rain
*Available anytime it’s raining at the taproom you’re ordering at. No limitations. Cheers!
...
Save the date—On March 6th-8th we`re going to be buzzin` into 4 years at Pure North Park! 🐝🍻🌷
This spring-inspired 4-year anniversary celebration will be blooming all weekend long and feature a very special anniversary glass, which will be revealed soon! 😱 We hope you can join us and help make this one super special!
Save the date—On March 6th-8th we`re going to be buzzin` into 4 years at Pure North Park! 🐝🍻🌷
This spring-inspired 4-year anniversary celebration will be blooming all weekend long and feature a very special anniversary glass, which will be revealed soon! 😱 We hope you can join us and help make this one super special!
...
Meet Jeli, our Private Events Manager! ✨ Jeli oversees the planning, coordination, and execution of private events across all five Pure Project taprooms. She’s also the powerhouse behind our annual anniversary celebration at Miramar — no small feat — and she handles it like an absolute pro.
For the past 3.5 years, Jeli has poured her heart into creating thoughtful, seamless experiences for our guests. Pure Project events simply wouldn’t be the same without the care, pride, and creativity she brings to every detail. Fun fact: she comes from a competitive dance background, which might explain how gracefully she juggles it all!
🌟 More fun facts about Jeli 🌟
⚾ Favorite activities: Attending Padres games, paddleboarding, shepherding with her dog Jasper, ranching (working with livestock on farms), cheering on Alabama football, traveling, cooking, and astrology.
🍺 Favorite drinks: Pure Project smoothie beers (Perezoso & Opaque Dreams), barrel-aged sours, and mostly our Cabernet & Rosé wines!
Meet Jeli, our Private Events Manager! ✨ Jeli oversees the planning, coordination, and execution of private events across all five Pure Project taprooms. She’s also the powerhouse behind our annual anniversary celebration at Miramar — no small feat — and she handles it like an absolute pro.
For the past 3.5 years, Jeli has poured her heart into creating thoughtful, seamless experiences for our guests. Pure Project events simply wouldn’t be the same without the care, pride, and creativity she brings to every detail. Fun fact: she comes from a competitive dance background, which might explain how gracefully she juggles it all!
🌟 More fun facts about Jeli 🌟
⚾ Favorite activities: Attending Padres games, paddleboarding, shepherding with her dog Jasper, ranching (working with livestock on farms), cheering on Alabama football, traveling, cooking, and astrology.
🍺 Favorite drinks: Pure Project smoothie beers (Perezoso & Opaque Dreams), barrel-aged sours, and mostly our Cabernet & Rosé wines!
...
Here`s something bright and refreshing to search for on our tap lists this week! 🍊
EVANGELINE ✨
Gose with Grapefruit, Coriander, & Sea Salt
5.0% ABV | Draft-only, Limited Release
Evangeline is our beloved Gose, inspired by the traditional style that originated in Goslar, Germany. Staying true to tradition, this ale is fermented with a lactic acid–producing yeast strain and brewed with pink Himalayan sea salt and organic coriander.
In this beer, you`ll notice a vibrant citrus lift from locally sourced organic grapefruit from @sagehillranchgardens. Sage Hill Ranch Gardens is an organic, no-till, ecological market garden in Escondido, CA. They strive to grow the highest quality produce with the lowest impact on the landscape. Their dedication to a highly productive landscape of perennial and annual crops ensures they`re working with nature, instead of against it.
🍻 Now pouring at Pure Project taprooms across San Diego.
Here`s something bright and refreshing to search for on our tap lists this week! 🍊
EVANGELINE ✨
Gose with Grapefruit, Coriander, & Sea Salt
5.0% ABV | Draft-only, Limited Release
Evangeline is our beloved Gose, inspired by the traditional style that originated in Goslar, Germany. Staying true to tradition, this ale is fermented with a lactic acid–producing yeast strain and brewed with pink Himalayan sea salt and organic coriander.
In this beer, you`ll notice a vibrant citrus lift from locally sourced organic grapefruit from @sagehillranchgardens. Sage Hill Ranch Gardens is an organic, no-till, ecological market garden in Escondido, CA. They strive to grow the highest quality produce with the lowest impact on the landscape. Their dedication to a highly productive landscape of perennial and annual crops ensures they`re working with nature, instead of against it.
🍻 Now pouring at Pure Project taprooms across San Diego.
...
Give the Gift of Pure Brew Crew this Valentine`s Day! 🍺❤️ It`s the perfect gift for the craft beer lover in your life. One-month and three-month gifting options available!
🍻 Perks include:
$1 beer every week
20% off every Monday
Birthday reward
Monthly $5 to-go voucher
Plus exclusive offers all year long
...All for just $20/month!
🎁 How to gift it:
Download the Pure App
Create an account
Tap “Beer Clubs”
Select “Give or Redeem Gift”
It`s the gift that keeps the pints coming.
Give the Gift of Pure Brew Crew this Valentine`s Day! 🍺❤️ It`s the perfect gift for the craft beer lover in your life. One-month and three-month gifting options available!
🍻 Perks include:
$1 beer every week
20% off every Monday
Birthday reward
Monthly $5 to-go voucher
Plus exclusive offers all year long
...All for just $20/month!
🎁 How to gift it:
Download the Pure App
Create an account
Tap “Beer Clubs”
Select “Give or Redeem Gift”
It`s the gift that keeps the pints coming.
...
🍺 Hats on Tap – Sunday, March 1st! 🧢 Come snag a deal on a Pure Project hat + a full pour of refreshing beer!
🎟 $25 gets you:
🧢 Any Pure Project hat or beanie of your choice! (excludes performance hats)
🍺 One full pour of any non-barrel-aged beer under 10% ABV
Available at all taproom locations on March 1st, while supplies last!
Hours on Sunday, March 1st:
🕚 @purecarlsbad @purenorthpark & @purebalboapark: 11AM–8PM
🕚 @puremiramar: 11AM–7PM
🕛 @purebrewingvista: 12PM–7PM
🍺 Hats on Tap – Sunday, March 1st! 🧢 Come snag a deal on a Pure Project hat + a full pour of refreshing beer!
🎟 $25 gets you:
🧢 Any Pure Project hat or beanie of your choice! (excludes performance hats)
🍺 One full pour of any non-barrel-aged beer under 10% ABV
Available at all taproom locations on March 1st, while supplies last!
Hours on Sunday, March 1st:
🕚 @purecarlsbad @purenorthpark & @purebalboapark: 11AM–8PM
🕚 @puremiramar: 11AM–7PM
🕛 @purebrewingvista: 12PM–7PM
...
You know what they say, the way to someone`s heart is through the stomach! 🍻💕
Visit one of our five San Diego taproom locations to enjoy a curated selection of craft beer, wine, hard seltzer, and more. Whether you`re craving a hazy IPA, a crisp lager, or a refreshing cider, we`ve got something for every palate.
Throughout the year, alongside our specialty can and bottle releases, we drop a rotating lineup of draft-only beers at all Pure Project taprooms. From lagers and pale ales to sours and beyond, there’s always something new to try.
At Pure Project, we focus on quality beer made with local and organic ingredients—from grain to glass—brewed sustainably right here in California. 🌱 Check your local tap list to explore what’s pouring now.
📍 Stop by your neighborhood taproom:
@purecarlsbad | @purenorthpark | @purebrewingvista | @purebalboapark | @puremiramar
You know what they say, the way to someone`s heart is through the stomach! 🍻💕
Visit one of our five San Diego taproom locations to enjoy a curated selection of craft beer, wine, hard seltzer, and more. Whether you`re craving a hazy IPA, a crisp lager, or a refreshing cider, we`ve got something for every palate.
Throughout the year, alongside our specialty can and bottle releases, we drop a rotating lineup of draft-only beers at all Pure Project taprooms. From lagers and pale ales to sours and beyond, there’s always something new to try.
At Pure Project, we focus on quality beer made with local and organic ingredients—from grain to glass—brewed sustainably right here in California. 🌱 Check your local tap list to explore what’s pouring now.
📍 Stop by your neighborhood taproom:
@purecarlsbad | @purenorthpark | @purebrewingvista | @purebalboapark | @puremiramar
...
When your friend says they “don’t like beer” 👀
Don’t worry… we’ve got options 😉
Visit one of our five San Diego taproom locations to enjoy a curated selection of craft beer, wine, hard seltzer, and more. Whether you`re craving a hazy IPA, a crisp lager, or a refreshing cider, we`ve got something for every palate.
Throughout the year, alongside our specialty can and bottle releases, we drop a rotating lineup of draft-only beers at all Pure Project taprooms. From lagers and pale ales to sours and beyond, there’s always something new to try.
At Pure Project, we focus on quality beer made with local and organic ingredients—from grain to glass—brewed sustainably right here in California. 🌱 Check your local tap list to explore what’s pouring now.
📍 Stop by your neighborhood taproom:
@purecarlsbad | @purenorthpark | @purebrewingvista | @purebalboapark | @puremiramar
When your friend says they “don’t like beer” 👀
Don’t worry… we’ve got options 😉
Visit one of our five San Diego taproom locations to enjoy a curated selection of craft beer, wine, hard seltzer, and more. Whether you`re craving a hazy IPA, a crisp lager, or a refreshing cider, we`ve got something for every palate.
Throughout the year, alongside our specialty can and bottle releases, we drop a rotating lineup of draft-only beers at all Pure Project taprooms. From lagers and pale ales to sours and beyond, there’s always something new to try.
At Pure Project, we focus on quality beer made with local and organic ingredients—from grain to glass—brewed sustainably right here in California. 🌱 Check your local tap list to explore what’s pouring now.
📍 Stop by your neighborhood taproom:
@purecarlsbad | @purenorthpark | @purebrewingvista | @purebalboapark | @puremiramar
...
Got a local run club, book club, networking group, or local meetup crew looking for a new home base in San Diego? 📍 Our taprooms would love to host your meetup! 🍻
Here`s how it works:
🔸 Tap the Meetup Inquiry Form link in our bio
🔸 Fill out a short form telling us who you are and when/how often you`d like to meet.
Interested? Comment “CLUB” below and we’ll DM you with the form to get things moving, or follow the meetup link in our bio. Cheers!
Got a local run club, book club, networking group, or local meetup crew looking for a new home base in San Diego? 📍 Our taprooms would love to host your meetup! 🍻
Here`s how it works:
🔸 Tap the Meetup Inquiry Form link in our bio
🔸 Fill out a short form telling us who you are and when/how often you`d like to meet.
Interested? Comment “CLUB” below and we’ll DM you with the form to get things moving, or follow the meetup link in our bio. Cheers!
...
🏈 SUPER BOWL SUNDAY MIXED CASE SPECIAL 🍻
Swing by any Pure Project taproom on Sunday, February 8th and score 15% off ANY mixed case (six 4-packs) to-go. Perfect for kickoff, halftime, and beyond.
⏰Super Bowl Sunday Taproom Hours:
Balboa Park, Miramar & Vista: 11am–4pm
Carlsbad & North Park: 11am–8pm
🏈 SUPER BOWL SUNDAY MIXED CASE SPECIAL 🍻
Swing by any Pure Project taproom on Sunday, February 8th and score 15% off ANY mixed case (six 4-packs) to-go. Perfect for kickoff, halftime, and beyond.
⏰Super Bowl Sunday Taproom Hours:
Balboa Park, Miramar & Vista: 11am–4pm
Carlsbad & North Park: 11am–8pm
...