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From cutting emissions with innovative CO₂ recapture technology alongside @societebrewing to a vibrant, piney West Coast DIPA, this week`s lineup delivers big flavor and big impact.
CLOSED LOOPS 🔁
In collaboration with @societebrewing
Murky IPA with Tropical Fusion, Mosaic, & Strata Cryo
6.9% ABV | Limited Release
Rooted in sustainable brewing innovation, Closed Loops is a collaboration with Societe Brewing showcasing the power of @dalum_beverage_equipment`s CO₂ recapture equipment, newly installed at both breweries. This murky IPA clocks in at 6.9% ABV and offers notes of tangerine, cherry, & lemongrass. By recycling CO2 released during fermentation to carbonate this Tropical Fusion, Mosaic, & Strata Cryo hop-bomb, our closed-loop system slashes emissions at the source. A win for your palate and the planet!
ROW OF PALMS 🌴
West Coast Double IPA with Mosaic, Citra, & Simcoe
8.5% ABV | Limited Release
Row of Palms is here to elevate your West Coast IPA experience. This 8.5% ABV double IPA opens up with aromas of ripe strawberry, nectarine, and pine resin, while each sip provides refreshing flavors of pineapple juice, orange zest, and grapefruit pith. Medium-bodied with a pleasantly lingering bitterness, Row of Palms offers a clean, resinous finish that leaves you reaching for another sip.
📍 Available now at Pure Project taprooms across San Diego
📦 Tap the link in our bio to:
👉 Order online for taproom pickup
👉 Find Pure Project beer near you in Southern California
In February, we took a major step in our commitment to environmental stewardship with the installation of a new CO₂ recapture system from Dalum Beverage Equipment, a Denmark-based pioneer in craft-scale carbon recovery technology. ⚗️🫧
The state-of-the-art equipment allows us to capture biogenic CO₂ produced naturally during fermentation, which is then cleaned, condensed, and reused on-site for tank purging and carbonation. 🍺
Since installing the equipment, we have recaptured and reused over 74,500 lbs of CO₂ gas, which would have otherwise been released into the atmosphere. ♻️ To put this impact in perspective, the reduction is equivalent to the emissions from burning nearly 3,850 gallons of gasoline.
To celebrate this sustainability milestone, we have teamed up with @societebrewing and @dalum_beverage_equipment to brew Closed Loops, a collaborative murky IPA brewed with recaptured CO₂. 🤝
This epic release lands in Pure Project taprooms this Thursday, September 3rd!
Head to the Education link in our bio for more details.
📢 Wine Wednesdays are taking over taprooms this month! Receive $2 off all wine by the glass when you visit any of our five taprooms on Wednesdays in September.
Crafted in partnership with @tablascreek (the first Regenerative Organic Certified™ vineyard in the U.S.), our wines bring the same care, sustainability, and intention to your glass as our craft beers.
🍷 Red Cuvée: A rich Rhône-style blend featuring notes of boysenberry, blueberry, and vanilla bean, with a persistent and savory finish, marked by wild herbs and a chewy anise character.
🥂 White Cuvée: A balanced Rhône-style blend layered with notes of white peach and ripe pear, followed by a clean mineral edge that lingers with a long, bright finish.
🍇 Dry Rosé Cuvée: A Provence-style dry rosé with lively notes of strawberry, grapefruit zest, nectarine, and a crisp, mineral finish.
See you in the taprooms!
Take your taste buds to new heights with a crisp, citrus-forward West Coast pilsner crafted with premium Pacific Northwest hops.
SIERRA CREST 🏔️
West Coast Pilsner with Cascade & Citra Cryo
5.3% ABV | Draft only | Limited Release
Take your taste buds to new heights with Sierra Crest, a refreshing, citrus-forward West Coast pilsner. Made with Cascade hops from Crosby Hops in Oregon and Citra Cryo from Van Horn Farms in Washington, it offers aromas of candied mandarin peel and lemon zest. Flavors of lemongrass and sourdough please the palate, followed by a dry, crisp finish.
🍺 Available now at all Pure Project taprooms!
🤔 Want to know where else you can grab a pour of Pure Project beer? We’re bringing our San Diego craft beer to some amazing local events!
Pint Night at @philsbbq - Take home a Pure Pint glass with every Pure pint purchase
🍺 9/3 Pint Night @ Phill`s BBQ Point Loma | 4-6pm
🍺 9/9 Pint Night @ Phill`s BBQ Rancho Bernardo | 4-6pm
🍺 9/14 Pint Night @ Phill`s BBQ Point Loma | 4-6pm
🍺 9/17 Pint Night @ Phill`s BBQ Santee | 4-6pm
🍺 9/21 Pint Night @ Phill`s BBQ Santee | 4-6pm
🍺 9/24 Pint Night @ Phill`s BBQ Rancho Bernardo | 4-6pm
Pure Project Tappings, Tastings, and More!
💦 9/3 Pure Project Tasting at @wholefoods Glendale | 4pm-7pm
🍔 9/7 Pure Project Beer + Burger Sliders Pop-Up at @selectbeerstore | 12pm
🏈 9/9 NFL Kick-off at @linknhops featuring Pure Project limited releases | 5pm- close
💦 9/18 Pure Project Tasting at @totalwine Carmel Mountain | 4pm-7pm
💦 9/25 Pure Project Tasting at @totalwine Redondo Beach | 4pm-7pm
Hope to see you there!
#PureProject #SanDiegoCraftBeer #DrinkLocal
This works surprisingly well! Definitely give it a try. 🙂
Visit one of our five San Diego taproom locations to enjoy a curated selection of craft beer, wine, hard seltzer, and more. Whether you`re craving a hazy IPA, a crisp lager, or a refreshing cider, we`ve got something for every palate.
At Pure Project, we focus on quality beer made with local and organic ingredients—from grain to glass—brewed sustainably right here in California. 🌱
📍 Stop by your neighborhood Pure Project taproom:
@purecarlsbad | @purenorthpark | @purebrewingvista | @purebalboapark | @puremiramar
This week we`re bringing you a murky collab that represents a huge step forward in eco-friendly brewing + a massive West Coast DIPA with Mosaic, Citra, and Simcoe! 🍻
👉 Details at link in profile.
We`re excited to announce that we have teamed up with @societebrewing and @dalum_beverage_equipment to launch Closed Loops, a hazy IPA that represents a massive step forward in eco-friendly brewing. 🍻 Stay tuned for more details on this epic release, landing in Pure Project taprooms on September 3rd! 📢
Fridays call for pizza and beer! 🍕🍺 @urbnpizza is serving up their signature wood-fired pizzas, Brussels, wings, salads, and more at @purenorthpark. Stop by and start your weekend right!
URBN Weekly Schedule:
🍕 Wed–Fri: from 4PM
🍕 Sat–Sun: from 1PM
We put our brewers` taste buds to the test! 😛 Can Demetra and Luc accurately guess these five Pure Project offerings?
REWILD 🌲
West Coast pale ale with Centennial and Citra
5% ABV | Year-Round Release
FINGERS OF GOLD ✨
Murky IPA with Citra, Cashmere, El Dorado, & Motueka
6.5% ABV | Limited Release
GROUNDED 🌱
Non-Alcoholic IPA with Citra, Citra Cryo, & Mosaic Abstrax
<0.5% ABV | Year-Round Release
MILAGRO ☕
Dry Stout with Costa Rican Coffee & Vanilla
5.3% ABV
6.5% ABV | Limited Release
VACATION STATION 🥭
Hard Smoothie with Mango & Banana
6.0% ABV | Limited Release | Taproom Exclusive
Try them out for yourself! All offerings above are available now at all Pure Project taprooms. Cheers!
Mark your calendars! 📢 Wine Wednesdays are coming to Pure Project starting next week. Receive $2 off all wine by the glass when you visit any of our five taprooms on Wednesdays in September.
Crafted in partnership with @tablascreek (the first Regenerative Organic Certified™ vineyard in the U.S.), our wines bring the same care, sustainability, and intention to your glass as our craft beers.
🍷 Red Cuvée: A rich Rhône-style blend featuring notes of boysenberry, blueberry, and vanilla bean, with a persistent and savory finish, marked by wild herbs and a chewy anise character.
🥂 White Cuvée: A balanced Rhône-style blend layered with notes of white peach and ripe pear, followed by a clean mineral edge that lingers with a long, bright finish.
🍇 Dry Rosé Cuvée: A Provence-style dry rosé with lively notes of strawberry, grapefruit zest, nectarine, and a crisp, mineral finish.
See you in the taprooms for Wine Wednesday next week!
HAPPY INTERNATIONAL DOG DAY! 🐶
Today we are celebrating International Dog Day by giving a special shoutout to the amazing pups of Pure.
All five of our taprooms are dog-friendly, and we love seeing your furry friends on the patios week after week.
Treat your pup to some Pure gear on your next visit:
🐾 EcoWeave Dog Leash: Paired with a matching bottle opener keychain!
🐾 Collapsible Dog Travel Bowl: Perfect for patio hangs and outdoor adventures.
🐾 Pure Pawject Plush Dog Toy: The beer can-inspired toy for your pup.
Cheers to our favorite four-legged regulars! 🍻
