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Join us at a Pure Project tasting room near you, sip, savor, enjoy.
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Visit one of our five San Diego taproom locations to enjoy a curated selection of craft beer, wine, hard seltzer, and more. Whether you`re craving a hazy IPA, a crisp lager, or a refreshing cider, we`ve got something for every palate.
At Pure Project, we focus on quality beer made with local and organic ingredients—from grain to glass—brewed sustainably right here in California. 🌱
📍 Stop by your neighborhood taproom:
@purecarlsbad | @purenorthpark | @purebrewingvista | @purebalboapark | @puremiramar
A massive shoutout to everyone who came out to celebrate our 6th anniversary party festivities with us this past weekend! ☮️🌼🍻
Reflecting back, opening our doors in Carlsbad during the uncertainties of 2020 was quite the wild ride. But building a community that we love seeing week after week has made every single moment worth it. We truly couldn`t thank you all enough for your unwavering support. 🫶
Thank you for being the absolute best part of this journey. Having a home here in Carlsbad Village means everything to us. 🌊🌴 Cheers!
💦 @purebalboapark is about to make a splash as we celebrate 7 years in Bankers Hill. ⚓🍻
Mark your calendars for August 7th–9th as we set sail for a weekend of anniversary festivities, special-edition glassware, and good times with our community.
More details are coming soon. Stay tuned! 🌊
🌴 Have you tried our latest seltzer slushie flavor!?
PIÑA COLADA FREEZE 🍍🥥
Hard Slushie
6.9% ABV
Made with pineapple juice, coconut cream, fresh lime juice, and our hard seltzer base, this tropical treat is smooth, refreshing, and finished with a cherry on top.
Available Thursday through Sunday at@purebrewingvista, @purecarlsbad, @purebalboapark, & @purenorthpark while supplies last. Cheers!
Today, the juice IS worth the squeeze as we welcome back the highly requested I Choose Yuzu alongside a Pure classic, Super Beta. 🍻
I CHOOSE YUZU 🍋
Japanese-Style Rice Lager with Yuzu
5.0% ABV | Limited Release
What do you get when you mix a Japanese-style lager with a twist of East Asian citrus? It’s not a joke; it’s I Choose Yuzu, a fan-favorite, now available in cans! This brew started as an idea from a game at a Pure Project team outing and sounded so delicious that we had to make it a reality. Featuring flaked rice for an extra-dry base and organic yuzu for a bright touch of citrus, I Choose Yuzu bursts with flavors of lemon zest, subtle grapefruit, and rice cracker. Its light body and refreshing qualities leave an unforgettable impression, making I Choose Yuzu a brew you’ll choose time and time again.
SUPER BETA 💥
Murky IPA with Nelson, Motueka, Southern Cross, & Mosaic Cryo
6.5% ABV | Limited Release
Super Beta is one of our original murky IPAs. For this longtime fan-favorite, we blend a trio of New Zealand-grown hops—Nelson Sauvin, Motueka, and Southern Cross—with a hefty addition of Washington-grown Mosaic Cryo. The result is a vibrant taste profile of juicy pineapple, mango, orange sorbet, and subtle mint that glides across the palate. Grab a can of Super Beta and enjoy the flow of flavors revealed with every sip.
📍 Available now at Pure Project taprooms across San Diego
📦 Tap the link in our bio to:
👉 Order online for taproom pickup
👉 Find Pure Project beer near you in Southern California
Mondays don`t have to be a drag. Our NA beers are here to perk up your week while keeping it all smooth sailing.
GROUNDED 🌱
Non-Alcoholic IPA with Citra, Citra Cryo, & Mosaic Abstrax
<0.5% ABV | Year-Round Release
SUNSIP ☀️
Non-Alcoholic Blonde Ale with Hallertau Hops
<0.5% ABV | Year-Round Release
📍 Available now year-round at all Pure Project taprooms and select retailers
📦 Tap the link in our bio to:
👉 Order online for taproom pickup
👉 Find Pure Project beer near you in Southern California
The return of two highly requested fan favorites makes for one nostalgic double drop this Thursday.
👉 Details at link in profile.
Back in taprooms: our first canned amber ale returns to delight your taste buds with a complex and satisfying blend of rich malts and classic hops.
RED ROCK RIDGE ⛰️
Amber Ale with Cascade
5.5% ABV | Limited Release
Red Rock Ridge, our first canned amber ale, is back to delight your taste buds. Within its brilliant amber hue, Red Rock Ridge boasts a carefully selected combination of Cascade hops and a blend of Pilsner, Munich, and English Crystal malts, resulting in a complex and satisfying flavor profile. It welcomes you with aromas of toasted pumpernickel bread, dehydrated cherry, and orange zest, and makes a memorable impression with flavors of biscuit, toffee, a hint of floral, and a delicate cherry undertone.
📍 Available now at Pure Project taprooms across San Diego
📦 Tap the link in our bio to:
👉 Order online for taproom pickup
👉 Find Pure Project beer near you in Southern California
In case you were wondering—YES! All Pure Project taprooms will be open from 11am-7pm today.
Drop by and have a drink with us or pick up some beers before catching some fireworks. 🎆
💥 4th of July Mixed Case Special: Get 15% off ANY case (six 4-packs) of beer to go.
*Valid on 7/4 only.
NorCal, we are officially in the neighborhood. 🍻 We are thrilled to share that you can now find a curated selection of Pure Project beers on the shelves at select @nuggetmarkets locations across Northern California, including West Sacramento.
Additionally, you can find us at:
@mollie_stones - San Bruno
@taylorsmarket - Sacramento
📍 Check out our beer locator at the link in our bio to find freshly canned Pure near you!
Our decadent new liquid s`more collaboration with Bottle Logic is officially here to transport your palate.
CAMPOUT CLASSIC ⛺
In collaboration with @bottlelogicbrewing
Bourbon Barrel-Aged Imperial Stout with Cocoa, Graham Cracker, & Marshmallow
12.2% ABV | Limited Release
We teamed up with our friends at Bottle Logic to create Campout Classic, a comforting stout that captures the warmth and nostalgia of summertime camping in a glass. This luscious brew aged in a blend of bourbon barrels for over two years before being conditioned on rich cocoa, toasty graham cracker, and decadent marshmallow. The end result is packed with flavors of milk chocolate, marshmallow, and honey graham cracker. This full-bodied liquid s’more has a sweet finish and will transport your palate back to making your favorite summertime treat by the campfire.
📍 Available now at Pure Project taprooms across San Diego
📦 Tap the link in our bio to:
👉 Order online for taproom pickup
👉 Find Pure Project beer near you in Southern California
Fireworks are great, but a fully stocked fridge is better. 🎇 If you are planning to enjoy the 4th of July with a cold can in hand, we have a special to help make your holiday go off with a bang!
💥 4th of July Mixed Case Special: Get 15% off ANY mixed case (that is six 4-packs) of beer to go. Mix and match your favorite fresh murkies, crisp lagers, refreshing seltzers, and West Coast classics. *Valid only on 7/4.
All Pure Project taprooms will be open from 11am-7pm on Saturday, July 4th. See you there!
