Locations & Tap Lists
Join us at a Pure Project tasting room near you, sip, savor, enjoy.
Shop Merch
From glassware to streetwear, our merch is made responsibly and designed to last.
Our Story
Every beer should tell a story.
Learn more about our journey as a brewery working to be a force for good.
Upcoming Events
Follow Along
A cryptic collaboration, a West Coast IPA evolution, and a barrel-aged tropical escape land in taprooms this week!🍹
👉 Details at link in profile.
@pitchafriend.sandiego is coming to @purebalboapark! ✨
🌴 Come activate your courage and confidence with us 💕
A little rundown of how Pitch-A-Friend works:
🎤Shark Tank style ppt presentations about wonderful single locals
💘Wingpeople pitching (and hyping up) their besties
🙈 Hilarious and wholesome energy
👯Meet kind/cool new people to be friends with
🔥Meet new potential crushes and connections
🍽️ YUMMY empanadas + BYO food from surrounding restaurants
🍻Enjoy TASTY bevs
This ain’t just a singles night! Grab your friends, 1st and 2nd wheels and come see what all the hype is about. Details at the taproom events link in our bio!
#pitchafriend #sandiegosingles #sandiegoevents #balboapark #meetups
🤔 Want to know where else you can grab a pour of Pure Project beer?
We’re bringing our San Diego craft beer to some amazing local events, and we’d love to see you there!
Join us for a Pure Project pint at these upcoming local events and share a toast with the community. 🍻
We have teamed up with the legendary @extraordinary_desserts to bring you a delightful pairing experience. Treat the Mom in your life to three world-class pastries expertly matched with three Pure Project pours. 🍰➕🍻
The Menu:
🫐 Blueberry Cheesecake Coffee Cake paired with Tropical Mist Citrus Blonde
🥥 Coconut Cream Pie (with white chocolate shards) paired with Diamond Dust Murky IPA
🍫 Cheesecake Brownie (Valrhona dark chocolate) paired with Milagro Coffee & Vanilla Stout
The Details:
🗓️ Join us Sunday, May 10th, between noon and 4 pm at any of our five taprooms
🎟️ Tickets are $23 and must be purchased online by May 4th
Secure your pairing via the link in our bio and be sure to select your preferred taproom during checkout.
From a fan favorite to a decorated staple, Diamond Dust remains the crown jewel of Pure`s murky IPAs. 💎 Ringing in at #35 in @beerconnoisseurmag`s top 100 beers of 2025 and taking home the bronze medal for best hazy IPA at this year`s @sdbeernews awards, this 6.7% ABV year-round pour continues to dazzle with its soft body and vibrant notes of grapefruit zest and tropical fruit.
Right now at our taprooms, you can experience the spectrum of the "Dust" series.
💎 DIAMOND DUST 💎
Murky IPA with Mosaic & Cashmere
6.7% ABV | Available year-round
🍺 DANK DUST 🍺
Murky IPA with Mosaic & Cashmere, Plus Terpenes
6.7% ABV | Limited Release | Draft-only | Taproom Exclusive
✨ QUAD DUST ✨
Murky Quadruple IPA with Mosaic & Cashmere
13.0% ABV | Limited Release
Now pouring at all Pure Project taprooms!
This Earth Day, we’re proud to highlight the impact of our partnership with @1percentftp.
Since opening our doors in 2016, we’ve committed to donating 1% of all sales to environmental organizations working to protect the planet. Thanks to your support, we’ve donated over $500,000 to date.
We’re honored to support partners doing meaningful, on-the-ground work:
🏞️ @conservationalliance — protecting wild places and supporting grassroots conservation efforts across North America
🌱 @coastalrootsfarm — cultivating healthy, connected communities through sustainable agriculture, food justice, and ancient Jewish wisdom.
🌊 @wildcoastcostasalvaje — conserving coastal and marine ecosystems and addressing climate change through natural solutions
🌳 @foreverbalboapark — preserving and enhancing one of San Diego’s most iconic parks for future generations
Every pint, every purchase, and every visit helps support this work.
Thank you for being part of it. 🌍🍻
Prost to the Oktoberfest of springtime! 🍺 Join us for Frühlingsfest this Friday, April 24th through Sunday, April 26th at all five Pure Project taprooms. It is time to dust off your commemorative Pure Project steins and head to the taps for a weekend of spring celebrations.
The Stein Refill Special: Bring in your past Pure Project steins for special pricing on all beers under 6% ABV:
🔹 $12 for 1L Stein Refills
🔹 $6 for 0.5L Stein Refills (Valid for Pure Project-branded steins only)
Don`t have a stein yet? Keep an eye out for our annual release this September. For now, grab a glass and enjoy the springtime vibes with us.
Happy mistakes happen 🥲🛍️ No regrets.
🤝 In our ongoing mission to reduce our carbon footprint, we’ve partnered with sustainable vendors who share our commitment to eco-conscious practices—all without sacrificing quality or durability.
And as always, 1% of all sales (including merch) goes directly to nonprofit organizations protecting the planet—so you can look good, feel good, and do good.
Check out Pure Merch and learn more about these sustainably made products by following the Merch link in our bio.
Meet Jake, a treasured beertender of our Vista taproom for the past 3 years! 📋 Whether he’s behind the bar slinging the best Pure Project has to offer or setting the vibe with his rocking music selections, Jake is a core part of the taproom experience. 🎸
Outside of the taproom, Jake is a true adventurer. You can usually find him out in nature or adding to his tattoo collection!
🌟 Fun facts about Jake 🌟
🎣⛺️ Favorite activities: Crystal mining, camping, fishing, and indoor climbing.
🍺 Favorite drinks: West Coast IPAs, West Coast Pilsners, and Lagers.
Next time you’re at @purebrewingvista, be sure to say hi to Jake and ask him about his latest crystal find!
Sustainability isn`t a buzzword; it’s a commitment to the long game. 🌎 This Earth Month, we’ve teamed up with brands that value durability over disposability and purpose over profit. Swipe through to learn more about our giveaway partners.
Earth Month Giveaway: One winner will receive up to $1,485 worth of eco-friendly prizes from @purebrewing, @patagoniacardiff, @matuseinc, and @yeti.
The grand prize includes:
🔸 (1) YETI Roadie 15 Hard Cooler valued at $200
🔸 (1) Matuse wetsuit of your choice valued up to $925
🔸 (1) Patagonia $100 Gift Card
🔸 (1) Pure Project $100 Gift Card
🔸 (1) Pure Project merch pack valued at $160
Giveaway ends on Earth Day—Wednesday, April 22nd, 2026. The winner will be contacted via email on April 23rd and announced soon after. Good luck! 🌱
✨ Enter now using the link in our bio.
Today`s release includes a 13% evolution of a core favorite and a nostalgic return to our murky roots!
QUAD DUST 💎
Murky Quadruple IPA with Mosaic & Cashmere
13.0% ABV | Limited Release
*Enjoy a special $10 flight featuring Diamond Dust, Dank Dust, and Quad Dust + a sticker! (TODAY ONLY!)
Quad Dust hits the scales at 13% ABV, pushing our core murky IPA, Diamond Dust, into uncharted territory. Packed to the brim with Mosaic and Cashmere, this powerhouse pours a gorgeous pale yellow loaded up with notes of pineapple, tangerine, and a smooth creamsicle-like finish. Brimming with intensity yet remarkably balanced, Quad Dust is the ultimate evolution of a murky favorite.
THOUSANDS OF MONEY 💰
Murky IPA with Mosaic & Mosaic Cryo
7.1% ABV | Limited Release
Thousands of Money is a murky IPA loaded with Washington-grown Mosaic and Mosaic Cryo hops, delivering a lush, tropical flavor experience. As one of the first murky IPAs we ever brewed—and the first recipe created by our Director of Brewing Operations, Jensen—this beer helped establish the foundation of Pure Project murky IPAs. Bright aromas of papaya and mango give way to bold flavors of passion fruit, guava, and pine, all wrapped in a medium body. Rich in flavor, Thousands of Money is as rewarding as its name suggests!
📍 Available now at Pure Project taprooms across San Diego
📦 Tap the link in our bio to:
👉 Order online for taproom pickup
👉 Find Pure Project beer near you in Southern California
Host your next private party at Pure Project! Pure Project’s five San Diego taprooms are the perfect backdrop for...
🍼 Baby Showers
🎓 Graduation Parties
🎂 Birthday Parties
💍 Engagement Parties
💒 Wedding Welcome Parties
💼 Corporate Gettogethers
🍻 ..and more!
Each space provides a cozy setting to enjoy our locally crafted beer, wine, seltzer, and beyond, while supporting a local brewery committed to giving back to the planet. 🍻🌍 Featured here is @purebrewingvista, our Vista taproom and brewery, voted best brewery in California in 2023 and best north country brewery in 2026!
🔹 Partial and full taproom buyouts available
🔹 Catering options at select locations—let us handle food + drinks!
📲 Tap the “Book Your Private Event” link in our bio.
