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Fresh, textured, and custom-blended in collaboration with the pioneers at @tablascreek Vineyard!
2025 WHITE CUVÉE 🥂
In collaboration with @tablascreek
White Wine Blend
13.5% ABV | 2025 Vintage | Year-Round Release
Fresh and textured, the 2025 Pure Brewing White Cuvée opens with an inviting nose of white peaches, fresh coconut, watermelon rind, and thyme. On the palate, juicy pineapple is wrapped by luscious ripe pear and a clean mineral edge that lingers with a long, bright finish.
This white wine features 39% Grenache Blanc, 23% Viognier, 13% Vermentino, 12% Roussanne, 7% Marsanne, and 6% Picpoul Blanc, and was custom-blended in collaboration with Tablas Creek Vineyard.
@tablascreek is a pioneering winery located in Paso Robles, California. Founded in the late 1980s as a partnership between the Perrin family of Château de Beaucastel (in France’s Rhône Valley) and the Haas family of Vineyard Brands, Tablas Creek has played a key role in bringing Rhône varietals to the United States. They are renowned for their organic and biodynamic farming practices, commitment to sustainability, and innovative blending techniques. Tablas Creek was the first Regenerative Organic Certified™ vineyard in the U.S., and their wines consistently reflect a deep respect for the land and tradition.
📍 Available now in bottles or by the glass, year-round, at all Pure Project taprooms across San Diego
📦 Tap the link in our bio to:
👉 Order online for taproom pickup
👉 Find Pure Project beer and wine near you in Southern California
Need something to carry all your precious craft beer cargo? Scoop up one of our Pure Project tote bags. 🛍️
Our Pure Project Reusable Shoulder Bag is:
☑️ Made from recycled plastic bottles.
☑️ Offers ample space for carrying groceries, personal items, or everyday essentials.
☑️ Stuffs into a built-in pouch with a metal carabiner clip that can attach anywhere for convenient storage.
Available at all Pure Project taprooms!
Visit one of our five San Diego taproom locations to enjoy a curated selection of craft beer, wine, hard seltzer, and more. Whether you`re craving a hazy IPA, a crisp lager, or a refreshing cider, we`ve got something for every palate.
At Pure Project, we focus on quality beer made with local and organic ingredients—from grain to glass—brewed sustainably right here in California. 🌱
📍 Stop by your neighborhood taproom:
@purecarlsbad | @purenorthpark | @purebrewingvista | @purebalboapark | @puremiramar
A massive shoutout to everyone who came out to celebrate our 6th anniversary party festivities with us this past weekend! ☮️🌼🍻
Reflecting back, opening our doors in Carlsbad during the uncertainties of 2020 was quite the wild ride. But building a community that we love seeing week after week has made every single moment worth it. We truly couldn`t thank you all enough for your unwavering support. 🫶
Thank you for being the absolute best part of this journey. Having a home here in Carlsbad Village means everything to us. 🌊🌴 Cheers!
💦 @purebalboapark is about to make a splash as we celebrate 7 years in Bankers Hill. ⚓🍻
Mark your calendars for August 7th–9th as we set sail for a weekend of anniversary festivities, special-edition glassware, and good times with our community.
More details are coming soon. Stay tuned! 🌊
🌴 Have you tried our latest seltzer slushie flavor!?
PIÑA COLADA FREEZE 🍍🥥
Hard Slushie
6.9% ABV
Made with pineapple juice, coconut cream, fresh lime juice, and our hard seltzer base, this tropical treat is smooth, refreshing, and finished with a cherry on top.
Available Thursday through Sunday at@purebrewingvista, @purecarlsbad, @purebalboapark, & @purenorthpark while supplies last. Cheers!
Today, the juice IS worth the squeeze as we welcome back the highly requested I Choose Yuzu alongside a Pure classic, Super Beta. 🍻
I CHOOSE YUZU 🍋
Japanese-Style Rice Lager with Yuzu
5.0% ABV | Limited Release
What do you get when you mix a Japanese-style lager with a twist of East Asian citrus? It’s not a joke; it’s I Choose Yuzu, a fan-favorite, now available in cans! This brew started as an idea from a game at a Pure Project team outing and sounded so delicious that we had to make it a reality. Featuring flaked rice for an extra-dry base and organic yuzu for a bright touch of citrus, I Choose Yuzu bursts with flavors of lemon zest, subtle grapefruit, and rice cracker. Its light body and refreshing qualities leave an unforgettable impression, making I Choose Yuzu a brew you’ll choose time and time again.
SUPER BETA 💥
Murky IPA with Nelson, Motueka, Southern Cross, & Mosaic Cryo
6.5% ABV | Limited Release
Super Beta is one of our original murky IPAs. For this longtime fan-favorite, we blend a trio of New Zealand-grown hops—Nelson Sauvin, Motueka, and Southern Cross—with a hefty addition of Washington-grown Mosaic Cryo. The result is a vibrant taste profile of juicy pineapple, mango, orange sorbet, and subtle mint that glides across the palate. Grab a can of Super Beta and enjoy the flow of flavors revealed with every sip.
📍 Available now at Pure Project taprooms across San Diego
📦 Tap the link in our bio to:
👉 Order online for taproom pickup
👉 Find Pure Project beer near you in Southern California
Mondays don`t have to be a drag. Our NA beers are here to perk up your week while keeping it all smooth sailing.
GROUNDED 🌱
Non-Alcoholic IPA with Citra, Citra Cryo, & Mosaic Abstrax
<0.5% ABV | Year-Round Release
SUNSIP ☀️
Non-Alcoholic Blonde Ale with Hallertau Hops
<0.5% ABV | Year-Round Release
📍 Available now year-round at all Pure Project taprooms and select retailers
📦 Tap the link in our bio to:
👉 Order online for taproom pickup
👉 Find Pure Project beer near you in Southern California
The return of two highly requested fan favorites makes for one nostalgic double drop this Thursday.
👉 Details at link in profile.
Back in taprooms: our first canned amber ale returns to delight your taste buds with a complex and satisfying blend of rich malts and classic hops.
RED ROCK RIDGE ⛰️
Amber Ale with Cascade
5.5% ABV | Limited Release
Red Rock Ridge, our first canned amber ale, is back to delight your taste buds. Within its brilliant amber hue, Red Rock Ridge boasts a carefully selected combination of Cascade hops and a blend of Pilsner, Munich, and English Crystal malts, resulting in a complex and satisfying flavor profile. It welcomes you with aromas of toasted pumpernickel bread, dehydrated cherry, and orange zest, and makes a memorable impression with flavors of biscuit, toffee, a hint of floral, and a delicate cherry undertone.
📍 Available now at Pure Project taprooms across San Diego
📦 Tap the link in our bio to:
👉 Order online for taproom pickup
👉 Find Pure Project beer near you in Southern California
In case you were wondering—YES! All Pure Project taprooms will be open from 11am-7pm today.
Drop by and have a drink with us or pick up some beers before catching some fireworks. 🎆
💥 4th of July Mixed Case Special: Get 15% off ANY case (six 4-packs) of beer to go.
*Valid on 7/4 only.
NorCal, we are officially in the neighborhood. 🍻 We are thrilled to share that you can now find a curated selection of Pure Project beers on the shelves at select @nuggetmarkets locations across Northern California, including West Sacramento.
Additionally, you can find us at:
@mollie_stones - San Bruno
@taylorsmarket - Sacramento
📍 Check out our beer locator at the link in our bio to find freshly canned Pure near you!
