We have teamed up with the legendary @extraordinary_desserts to bring you a delightful pairing experience. Treat the Mom in your life to three world-class pastries expertly matched with three Pure Project pours. 🍰➕🍻
The Menu:
🫐 Blueberry Cheesecake Coffee Cake paired with Tropical Mist Citrus Blonde
🥥 Coconut Cream Pie (with white chocolate shards) paired with Diamond Dust Murky IPA
🍫 Cheesecake Brownie (Valrhona dark chocolate) paired with Milagro Coffee & Vanilla Stout
The Details:
🗓️ Join us Sunday, May 10th, between noon and 4 pm at any of our five taprooms
🎟️ Tickets are $23 and must be purchased online by May 4th
Secure your pairing via the link in our bio and be sure to select your preferred taproom during checkout.
We have teamed up with the legendary @extraordinary_desserts to bring you a delightful pairing experience. Treat the Mom in your life to three world-class pastries expertly matched with three Pure Project pours. 🍰➕🍻
The Menu:
🫐 Blueberry Cheesecake Coffee Cake paired with Tropical Mist Citrus Blonde
🥥 Coconut Cream Pie (with white chocolate shards) paired with Diamond Dust Murky IPA
🍫 Cheesecake Brownie (Valrhona dark chocolate) paired with Milagro Coffee & Vanilla Stout
The Details:
🗓️ Join us Sunday, May 10th, between noon and 4 pm at any of our five taprooms
🎟️ Tickets are $23 and must be purchased online by May 4th
Secure your pairing via the link in our bio and be sure to select your preferred taproom during checkout.
...
$25 T-shirt and Beer Promo 👕➕🍺
On Sunday, May 3rd, we are hosting a T-shirt and Beer promo across all five of our taprooms.
For $25, select your favorite Pure Project T-shirt and pair it with a full pour of your favorite beer under 10% ABV. ✨
Taproom Hours on 5/03:
@puremiramar: 11am – 8pm
@purebalboapark: 11am – 8pm
@purebrewingcarlsbad: 11am – 9pm
@purebrewingvista: 12pm – 8pm
@purenorthpark: 11am – 9pm
Stock is limited by location, so arrive early to secure your T-shirt.
*Excludes Padres-inspired T-shirts.
$25 T-shirt and Beer Promo 👕➕🍺
On Sunday, May 3rd, we are hosting a T-shirt and Beer promo across all five of our taprooms.
For $25, select your favorite Pure Project T-shirt and pair it with a full pour of your favorite beer under 10% ABV. ✨
Taproom Hours on 5/03:
@puremiramar: 11am – 8pm
@purebalboapark: 11am – 8pm
@purebrewingcarlsbad: 11am – 9pm
@purebrewingvista: 12pm – 8pm
@purenorthpark: 11am – 9pm
Stock is limited by location, so arrive early to secure your T-shirt.
*Excludes Padres-inspired T-shirts.
...
Our first set of canned non-alcoholic beer has arrived! Introducing two incredible NA varieties, each delivering a full-flavored, satisfying drinking experience without compromise.
GROUNDED 🌱
Non-Alcoholic IPA with Citra, Citra Cryo, & Mosaic Abstrax
<0.5% ABV | Year-Round Release
Stay rooted in the present with Grounded, our new non-alcoholic IPA. Brewed with Citra and Citra Cryo hops, plus Mosaic Abstrax, Grounded provides a highly flavorful craft beer experience with a pale yellow pour that offers aromas of lemongrass, ruby grapefruit, and a finishing touch of dank resin. Medium-bodied and balanced, Grounded layers vibrant flavors of navel orange and lemon peel with notes of whole wheat bread. With a clean, light bitterness on the finish, it’s a citrusy, tropical brew that keeps your feet on the earth and your senses wide open.
SUNSIP ☀️
Non-Alcoholic Blonde Ale with Hallertau Hops
<0.5% ABV | Year-Round Release
Crafted for clarity and mindful moments, Sunsip is our new non-alcoholic blonde ale. We used high-quality 2-row barley, wheat, oats, and Hallertau hops to bring you all the tasty flavors of a blonde ale in a radiant straw-yellow pour. It opens up with aromas of jasmine, black tea, and a hint of zesty lemon, while your first sip brings notes of fresh-baked wheat bread harmonizing with a crisp, light sweetness. It’s bright, refreshing, and positively delightful—brewed for those who seek the sunshine in every sip.
📍 Available now year-round at all Pure Project taprooms and select retailers
✨ Limited Taproom Offer ✨
Buy a 4-pack of NA beer, get a 16oz pour of NA on us! Limit 2 per customer, valid through 5/01.
📦 Tap the link in our bio to:
👉 Order online for taproom pickup
👉 Find Pure Project beer near you in Southern California
Our first set of canned non-alcoholic beer has arrived! Introducing two incredible NA varieties, each delivering a full-flavored, satisfying drinking experience without compromise.
GROUNDED 🌱
Non-Alcoholic IPA with Citra, Citra Cryo, & Mosaic Abstrax
<0.5% ABV | Year-Round Release
Stay rooted in the present with Grounded, our new non-alcoholic IPA. Brewed with Citra and Citra Cryo hops, plus Mosaic Abstrax, Grounded provides a highly flavorful craft beer experience with a pale yellow pour that offers aromas of lemongrass, ruby grapefruit, and a finishing touch of dank resin. Medium-bodied and balanced, Grounded layers vibrant flavors of navel orange and lemon peel with notes of whole wheat bread. With a clean, light bitterness on the finish, it’s a citrusy, tropical brew that keeps your feet on the earth and your senses wide open.
SUNSIP ☀️
Non-Alcoholic Blonde Ale with Hallertau Hops
<0.5% ABV | Year-Round Release
Crafted for clarity and mindful moments, Sunsip is our new non-alcoholic blonde ale. We used high-quality 2-row barley, wheat, oats, and Hallertau hops to bring you all the tasty flavors of a blonde ale in a radiant straw-yellow pour. It opens up with aromas of jasmine, black tea, and a hint of zesty lemon, while your first sip brings notes of fresh-baked wheat bread harmonizing with a crisp, light sweetness. It’s bright, refreshing, and positively delightful—brewed for those who seek the sunshine in every sip.
📍 Available now year-round at all Pure Project taprooms and select retailers
✨ Limited Taproom Offer ✨
Buy a 4-pack of NA beer, get a 16oz pour of NA on us! Limit 2 per customer, valid through 5/01.
📦 Tap the link in our bio to:
👉 Order online for taproom pickup
👉 Find Pure Project beer near you in Southern California
...
A cryptic collaboration, a West Coast IPA evolution, and a barrel-aged tropical escape land in taprooms this week!🍹
👉 Details at link in profile.
A cryptic collaboration, a West Coast IPA evolution, and a barrel-aged tropical escape land in taprooms this week!🍹
👉 Details at link in profile.
...
@pitchafriend.sandiego is coming to @purebalboapark! ✨
🌴 Come activate your courage and confidence with us 💕
A little rundown of how Pitch-A-Friend works:
🎤Shark Tank style ppt presentations about wonderful single locals
💘Wingpeople pitching (and hyping up) their besties
🙈 Hilarious and wholesome energy
👯Meet kind/cool new people to be friends with
🔥Meet new potential crushes and connections
🍽️ YUMMY empanadas + BYO food from surrounding restaurants
🍻Enjoy TASTY bevs
This ain’t just a singles night! Grab your friends, 1st and 2nd wheels and come see what all the hype is about. Details at the taproom events link in our bio!
#pitchafriend #sandiegosingles #sandiegoevents #balboapark #meetups
@pitchafriend.sandiego is coming to @purebalboapark! ✨
🌴 Come activate your courage and confidence with us 💕
A little rundown of how Pitch-A-Friend works:
🎤Shark Tank style ppt presentations about wonderful single locals
💘Wingpeople pitching (and hyping up) their besties
🙈 Hilarious and wholesome energy
👯Meet kind/cool new people to be friends with
🔥Meet new potential crushes and connections
🍽️ YUMMY empanadas + BYO food from surrounding restaurants
🍻Enjoy TASTY bevs
This ain’t just a singles night! Grab your friends, 1st and 2nd wheels and come see what all the hype is about. Details at the taproom events link in our bio!
#pitchafriend #sandiegosingles #sandiegoevents #balboapark #meetups
...
🤔 Want to know where else you can grab a pour of Pure Project beer?
We’re bringing our San Diego craft beer to some amazing local events, and we’d love to see you there!
Join us for a Pure Project pint at these upcoming local events and share a toast with the community. 🍻
🤔 Want to know where else you can grab a pour of Pure Project beer?
We’re bringing our San Diego craft beer to some amazing local events, and we’d love to see you there!
Join us for a Pure Project pint at these upcoming local events and share a toast with the community. 🍻
...
We have teamed up with the legendary @extraordinary_desserts to bring you a delightful pairing experience. Treat the Mom in your life to three world-class pastries expertly matched with three Pure Project pours. 🍰➕🍻
The Menu:
🫐 Blueberry Cheesecake Coffee Cake paired with Tropical Mist Citrus Blonde
🥥 Coconut Cream Pie (with white chocolate shards) paired with Diamond Dust Murky IPA
🍫 Cheesecake Brownie (Valrhona dark chocolate) paired with Milagro Coffee & Vanilla Stout
The Details:
🗓️ Join us Sunday, May 10th, between noon and 4 pm at any of our five taprooms
🎟️ Tickets are $23 and must be purchased online by May 4th
Secure your pairing via the link in our bio and be sure to select your preferred taproom during checkout.
We have teamed up with the legendary @extraordinary_desserts to bring you a delightful pairing experience. Treat the Mom in your life to three world-class pastries expertly matched with three Pure Project pours. 🍰➕🍻
The Menu:
🫐 Blueberry Cheesecake Coffee Cake paired with Tropical Mist Citrus Blonde
🥥 Coconut Cream Pie (with white chocolate shards) paired with Diamond Dust Murky IPA
🍫 Cheesecake Brownie (Valrhona dark chocolate) paired with Milagro Coffee & Vanilla Stout
The Details:
🗓️ Join us Sunday, May 10th, between noon and 4 pm at any of our five taprooms
🎟️ Tickets are $23 and must be purchased online by May 4th
Secure your pairing via the link in our bio and be sure to select your preferred taproom during checkout.
...
From a fan favorite to a decorated staple, Diamond Dust remains the crown jewel of Pure`s murky IPAs. 💎 Ringing in at #35 in @beerconnoisseurmag`s top 100 beers of 2025 and taking home the bronze medal for best hazy IPA at this year`s @sdbeernews awards, this 6.7% ABV year-round pour continues to dazzle with its soft body and vibrant notes of grapefruit zest and tropical fruit.
Right now at our taprooms, you can experience the spectrum of the "Dust" series.
💎 DIAMOND DUST 💎
Murky IPA with Mosaic & Cashmere
6.7% ABV | Available year-round
🍺 DANK DUST 🍺
Murky IPA with Mosaic & Cashmere, Plus Terpenes
6.7% ABV | Limited Release | Draft-only | Taproom Exclusive
✨ QUAD DUST ✨
Murky Quadruple IPA with Mosaic & Cashmere
13.0% ABV | Limited Release
Now pouring at all Pure Project taprooms!
From a fan favorite to a decorated staple, Diamond Dust remains the crown jewel of Pure`s murky IPAs. 💎 Ringing in at #35 in @beerconnoisseurmag`s top 100 beers of 2025 and taking home the bronze medal for best hazy IPA at this year`s @sdbeernews awards, this 6.7% ABV year-round pour continues to dazzle with its soft body and vibrant notes of grapefruit zest and tropical fruit.
Right now at our taprooms, you can experience the spectrum of the "Dust" series.
💎 DIAMOND DUST 💎
Murky IPA with Mosaic & Cashmere
6.7% ABV | Available year-round
🍺 DANK DUST 🍺
Murky IPA with Mosaic & Cashmere, Plus Terpenes
6.7% ABV | Limited Release | Draft-only | Taproom Exclusive
✨ QUAD DUST ✨
Murky Quadruple IPA with Mosaic & Cashmere
13.0% ABV | Limited Release
Now pouring at all Pure Project taprooms!
...
This Earth Day, we’re proud to highlight the impact of our partnership with @1percentftp.
Since opening our doors in 2016, we’ve committed to donating 1% of all sales to environmental organizations working to protect the planet. Thanks to your support, we’ve donated over $500,000 to date.
We’re honored to support partners doing meaningful, on-the-ground work:
🏞️ @conservationalliance — protecting wild places and supporting grassroots conservation efforts across North America
🌱 @coastalrootsfarm — cultivating healthy, connected communities through sustainable agriculture, food justice, and ancient Jewish wisdom.
🌊 @wildcoastcostasalvaje — conserving coastal and marine ecosystems and addressing climate change through natural solutions
🌳 @foreverbalboapark — preserving and enhancing one of San Diego’s most iconic parks for future generations
Every pint, every purchase, and every visit helps support this work.
Thank you for being part of it. 🌍🍻
This Earth Day, we’re proud to highlight the impact of our partnership with @1percentftp.
Since opening our doors in 2016, we’ve committed to donating 1% of all sales to environmental organizations working to protect the planet. Thanks to your support, we’ve donated over $500,000 to date.
We’re honored to support partners doing meaningful, on-the-ground work:
🏞️ @conservationalliance — protecting wild places and supporting grassroots conservation efforts across North America
🌱 @coastalrootsfarm — cultivating healthy, connected communities through sustainable agriculture, food justice, and ancient Jewish wisdom.
🌊 @wildcoastcostasalvaje — conserving coastal and marine ecosystems and addressing climate change through natural solutions
🌳 @foreverbalboapark — preserving and enhancing one of San Diego’s most iconic parks for future generations
Every pint, every purchase, and every visit helps support this work.
Thank you for being part of it. 🌍🍻
...
Prost to the Oktoberfest of springtime! 🍺 Join us for Frühlingsfest this Friday, April 24th through Sunday, April 26th at all five Pure Project taprooms. It is time to dust off your commemorative Pure Project steins and head to the taps for a weekend of spring celebrations.
The Stein Refill Special: Bring in your past Pure Project steins for special pricing on all beers under 6% ABV:
🔹 $12 for 1L Stein Refills
🔹 $6 for 0.5L Stein Refills (Valid for Pure Project-branded steins only)
Don`t have a stein yet? Keep an eye out for our annual release this September. For now, grab a glass and enjoy the springtime vibes with us.
Prost to the Oktoberfest of springtime! 🍺 Join us for Frühlingsfest this Friday, April 24th through Sunday, April 26th at all five Pure Project taprooms. It is time to dust off your commemorative Pure Project steins and head to the taps for a weekend of spring celebrations.
The Stein Refill Special: Bring in your past Pure Project steins for special pricing on all beers under 6% ABV:
🔹 $12 for 1L Stein Refills
🔹 $6 for 0.5L Stein Refills (Valid for Pure Project-branded steins only)
Don`t have a stein yet? Keep an eye out for our annual release this September. For now, grab a glass and enjoy the springtime vibes with us.
...
Happy mistakes happen 🥲🛍️ No regrets.
🤝 In our ongoing mission to reduce our carbon footprint, we’ve partnered with sustainable vendors who share our commitment to eco-conscious practices—all without sacrificing quality or durability.
And as always, 1% of all sales (including merch) goes directly to nonprofit organizations protecting the planet—so you can look good, feel good, and do good.
Check out Pure Merch and learn more about these sustainably made products by following the Merch link in our bio.
Happy mistakes happen 🥲🛍️ No regrets.
🤝 In our ongoing mission to reduce our carbon footprint, we’ve partnered with sustainable vendors who share our commitment to eco-conscious practices—all without sacrificing quality or durability.
And as always, 1% of all sales (including merch) goes directly to nonprofit organizations protecting the planet—so you can look good, feel good, and do good.
Check out Pure Merch and learn more about these sustainably made products by following the Merch link in our bio.
...
Meet Jake, a treasured beertender of our Vista taproom for the past 3 years! 📋 Whether he’s behind the bar slinging the best Pure Project has to offer or setting the vibe with his rocking music selections, Jake is a core part of the taproom experience. 🎸
Outside of the taproom, Jake is a true adventurer. You can usually find him out in nature or adding to his tattoo collection!
🌟 Fun facts about Jake 🌟
🎣⛺️ Favorite activities: Crystal mining, camping, fishing, and indoor climbing.
🍺 Favorite drinks: West Coast IPAs, West Coast Pilsners, and Lagers.
Next time you’re at @purebrewingvista, be sure to say hi to Jake and ask him about his latest crystal find!
Meet Jake, a treasured beertender of our Vista taproom for the past 3 years! 📋 Whether he’s behind the bar slinging the best Pure Project has to offer or setting the vibe with his rocking music selections, Jake is a core part of the taproom experience. 🎸
Outside of the taproom, Jake is a true adventurer. You can usually find him out in nature or adding to his tattoo collection!
🌟 Fun facts about Jake 🌟
🎣⛺️ Favorite activities: Crystal mining, camping, fishing, and indoor climbing.
🍺 Favorite drinks: West Coast IPAs, West Coast Pilsners, and Lagers.
Next time you’re at @purebrewingvista, be sure to say hi to Jake and ask him about his latest crystal find!
...