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Shoutout to @cbs8 for featuring us in this awesome segment highlighting Pure Project as a Climate Label certified business. ♻️ Here, you`ll see one of the newest additions to the Vista brewery, our CO2 recapture system!
We love what we do, and it`s important to us that we do it responsibly, with the environment in mind. We like to think of our product as more than just beer; it`s beer for good.
Cheers! 🍻🌎
From the renewal of a fan-favorite collab with Horus Aged Ales to the debut of our first-ever foudre-aged beer, this week`s release marks an exciting chapter in our barrel program.
PHOENIX NOX 🔥
In collaboration with @horusagedales
Bourbon Barrel-Aged Imperial Stout with Coconut, Vanilla, Maple, & Geisha Coffee
14.7% ABV | Limited Release
Rising from the ashes of Phoenix Lux, our fan-favorite collaboration with Horus Aged Ales returns in a new blend with Phoenix Nox. Aged for up to 26 months in a decadent blend of Buffalo Trace, Heaven Hill, and Cutwater bourbon barrels, it was then graced with a generous addition of adjuncts. Geisha coffee from Costa Rica, Filipino coconut, Tahitian vanilla, and maple sugar from New Hampshire meld together, delivering an intense flavor journey with notes of milk chocolate, ganache, and sweet macaroon. This full-bodied blend recaptures the spirit you loved in Phoenix Lux, renewing it in a beautiful new light.
TWILIGHT PASSAGE 🍇
Foudre-Aged Saison Ale with Blueberries & Mulberries
6.5% ABV | Limited Release
We’re beyond pleased to present Twilight Passage, our very first foudre-aged beer. We aged a spritzy saison in our large, new-to-us French oak foudre for 9 months, before adding in 440lbs each of organic Washington blueberries and Turkish mulberries. The end result showcases all that fruit, pouring a vibrant pomegranate red, with a pink-ish head. This light, effervescent sour offers notes of blueberry, red currant, and pinot noir grapes. Our foudre will continue refilling in a solera style, so keep an eye out for future iterations of this one down the line.
📍 Available now at Pure Project taprooms across San Diego
📦 Tap the link in our bio to:
👉 Order online for taproom pickup
👉 Find Pure Project beer near you in Southern California
🍓🍻 Strawberry Fest is almost here! We’re bringing back your favorite strawberry brews made with organic strawberries from @jrorganicsfarm.
Starting Wednesday, May 20th, we`ll be pouring...
MURKSHAKE WITH STRAWBERRIES 🍓
Murky Triple IPA with Strawberries & Vanilla
10.2% ABV
Draft-only | Limited Release | Taproom-exclusive | Available in Crowlers
SUNSET CRUSH 🍓
Cream Ale with Strawberries & Vanilla
5.8% ABV
Draft-only | Limited Release | Taproom-exclusive | Available in Crowlers
@jrorganicsfarm is a family-owned farm that is GMO-free and has been CCOF Organically certified since 1986 🥬🧑🌾 This is where we have ethically sourced many of the ingredients found in our beers since we started brewing in 2016! You can taste their delicious organic strawberries in our Strawberry Fest beers listed above!
In addition to these fresh favorites, we`re also adding a strawberry lemonade slushie to our fruit-fueled lineup at select locations: @purebrewingvista, @purecarlsbad, @purebalboapark, & @purenorthpark.
FRESA FREEZE 🍓🍋
Seltzer Base Slushie
Strawberry Juice
Strawberry Lemonade
Simple Syrup
Lemon juice
Garnished with a Strawberry Sour Candy
6.7% ABV
Limited Release | Available 5/20-5/24
Experience the cutting edge of hop innovation with the first release in our new taproom-exclusive series.
SMALL BATCH PILS 🍺
West Coast Pilsner with HBC 1176 & Mosaic Cryo
5.2% ABV
Limited Release | Taproom-exclusive
Introducing Small Batch Pils, a crisp West Coast pilsner featuring Mosaic Cryo and the experimental HBC 1176 hop from the Yakima Chief FWD program. This beer is the first of our new taproom-exclusive series, offering a pale yellow, light-bodied beer with aromatic notes of lemon, lime zest, and pine wood. Bold notes of grapefruit, blood orange, and lemon pith lead the way, finishing with a refreshing, piney snap. This is an exclusive, one-time-only beer due to its use of experimental hops, and it’s only available in our taprooms on draft and in cans to go, so try it while you can!
📍 Available now exclusively at Pure Project taprooms
📦 Tap the link in our bio to:
👉 Order online for taproom pickup
HEADS UP! All taprooms will be closed on Monday, May 11th for our employee appreciation day spent picking strawberries with our friends at @jrorganicsfarm, 🍓 a beloved tradition that we look forward to every year! And if you think this means Strawberry Fest is around the corner, you’re absolutely right! 🙂
We’ll be back at the taprooms again on Tuesday, May 12th! We’ll look forward to seeing you then.
Have you tried our latest taproom-exclusive beer?
RAIN CZECH ☔
Czech-Style Pilsner
4.7% ABV
Draft-only | Limited Release | Taproom-exclusive
Can we get a Rain Czech? This new taproom-exclusive Czech-style Pilsner is a rounded-out riff on our core Pilsner, Rain. We used Tchecomalt floor-malted pilsner malt and German-sourced Saaz hops to deliver a crushable, light-bodied sip, brimming with notes of wheat cracker, white pepper, and chamomile. Whether the clouds clear or the storm rolls in, this is the one lager you won’t want to postpone.
Now pouring at all Pure Project taprooms 🍻
A legendary resurrection and a historic first for our cellar program land this week! 🔥🫐
👉 Details at link in profile.
Your favorite National Forest-inspired mug is back in a new, limited-edition design. 🌲✨
Join us on Wednesday, June 3rd, for a special Keep the Mug event at all Pure Project locations.
🍺 $29 includes a limited-edition @deneen_pottery mug + 16oz pour of any beer 8% ABV and under.
*Excludes barrel-aged beers.
*Limit two mugs per person. Glasses are $29 with or without the fill.
Please note: The mugs will be sold on a first-come-first-served basis, and they are limited, so we recommend arriving early. We look forward to seeing you!
Taproom Hours for Wednesday, June 3rd:
@purebalboapark: 1-9pm
@purecarlsbad: 12-10pm
@puremiramar: 1-9pm
@purenorthpark: 1-9pm
@purebrewingvista: 3-9pm
Handmade by @deneen_pottery
Based in St. Paul, Minnesota, Deneen Pottery makes all mugs by hand, so mugs may look slightly different than photos, since each one is unique! The Deneen Pottery facility is powered by solar, so you can feel great about how (and where) your mugs are made.
A code-cracking collab, a crispy Westie, and a cocktail-inspired barrel-aged seltzer make for a killer can release at the taprooms this week.
ENCRYPTED SEQUENCE 🧩
In collaboration with @northparkbeerco
Murky Double IPA with Nectaron, El Dorado, Nelson, & Citra Cryo
8.3% ABV | Limited Release
We teamed up once again with our pals at North Park Beer Co. (who just won a gold medal at the 2026 World Beer Cup!) to bring you a brand new murky DIPA, Encrypted Sequence. We loaded it full of Nectaron from New Zealand, hand-selected El Dorado hops from Washington, Citra Cryo from Oregon, and Nelson Abstrax, offering notes of pineapple upside-down cake, papaya, and guava. Crack the code (or crack open a can) and savor every juicy, tropical layer within.
SHIFTING DUNES 🏜️
West Coast IPA with Mosaic, Strata, & Simcoe Cryo
7.0% ABV | Limited Release
Shifting Dunes is our latest West Coast IPA, using a blend of Pacific Northwest-grown Mosaic, Strata, and Simcoe Cryo hops to offer vibrant aromas of fresh raspberry, resin, and zesty lime. In this medium-bodied beer, you can expect deep layers of blood orange and grapefruit pith, grounded by a lingering pine sap bitterness. Our brewers have been experimenting with our West Coast IPA brewing process and are absolutely stoked with how this one turned out.
MAI TAI 🗿
Barrel-Aged Hard Seltzer with Lime, Orange, Almonds, & Spices
5.5% ABV | Limited Release
A tropical delight inspired by the Mai Tai cocktail, this barrel-aged hard seltzer brings fruity, bright flavors with a smooth, spiced finish. After blending two batches of seltzer that aged in bourbon barrels between 14–16 months, it was infused with organic Persian limes, oranges from Sage Hill Farms in Escondido, almonds, and a spice blend of cinnamon, clove, allspice, and nutmeg. The result is a light, slightly tart seltzer bursting with flavors of lime, spiced rum, and orgeat, bringing the beach straight to your glass.
📍 Available now at Pure Project taprooms across San Diego
📦 Tap the link in our bio to:
👉 Order online for taproom pickup
👉 Find Pure Project beer near you in Southern California
We have teamed up with the legendary @extraordinary_desserts to bring you a delightful pairing experience. Treat the Mom in your life to three world-class pastries expertly matched with three Pure Project pours. 🍰➕🍻
The Menu:
🫐 Blueberry Cheesecake Coffee Cake paired with Tropical Mist Citrus Blonde
🥥 Coconut Cream Pie (with white chocolate shards) paired with Diamond Dust Murky IPA
🍫 Cheesecake Brownie (Valrhona dark chocolate) paired with Milagro Coffee & Vanilla Stout
The Details:
🗓️ Join us Sunday, May 10th, between noon and 4 pm at any of our five taprooms
🎟️ Tickets are $23 and must be purchased online by May 4th
Secure your pairing via the link in our bio and be sure to select your preferred taproom during checkout.
$25 T-shirt and Beer Promo 👕➕🍺
On Sunday, May 3rd, we are hosting a T-shirt and Beer promo across all five of our taprooms.
For $25, select your favorite Pure Project T-shirt and pair it with a full pour of your favorite beer under 10% ABV. ✨
Taproom Hours on 5/03:
@puremiramar: 11am – 8pm
@purebalboapark: 11am – 8pm
@purebrewingcarlsbad: 11am – 9pm
@purebrewingvista: 12pm – 8pm
@purenorthpark: 11am – 9pm
Stock is limited by location, so arrive early to secure your T-shirt.
*Excludes Padres-inspired T-shirts.
Our first set of canned non-alcoholic beer has arrived! Introducing two incredible NA varieties, each delivering a full-flavored, satisfying drinking experience without compromise.
GROUNDED 🌱
Non-Alcoholic IPA with Citra, Citra Cryo, & Mosaic Abstrax
<0.5% ABV | Year-Round Release
Stay rooted in the present with Grounded, our new non-alcoholic IPA. Brewed with Citra and Citra Cryo hops, plus Mosaic Abstrax, Grounded provides a highly flavorful craft beer experience with a pale yellow pour that offers aromas of lemongrass, ruby grapefruit, and a finishing touch of dank resin. Medium-bodied and balanced, Grounded layers vibrant flavors of navel orange and lemon peel with notes of whole wheat bread. With a clean, light bitterness on the finish, it’s a citrusy, tropical brew that keeps your feet on the earth and your senses wide open.
SUNSIP ☀️
Non-Alcoholic Blonde Ale with Hallertau Hops
<0.5% ABV | Year-Round Release
Crafted for clarity and mindful moments, Sunsip is our new non-alcoholic blonde ale. We used high-quality 2-row barley, wheat, oats, and Hallertau hops to bring you all the tasty flavors of a blonde ale in a radiant straw-yellow pour. It opens up with aromas of jasmine, black tea, and a hint of zesty lemon, while your first sip brings notes of fresh-baked wheat bread harmonizing with a crisp, light sweetness. It’s bright, refreshing, and positively delightful—brewed for those who seek the sunshine in every sip.
📍 Available now year-round at all Pure Project taprooms and select retailers
✨ Limited Taproom Offer ✨
Buy a 4-pack of NA beer, get a 16oz pour of NA on us! Limit 2 per customer, valid through 5/01.
📦 Tap the link in our bio to:
👉 Order online for taproom pickup
👉 Find Pure Project beer near you in Southern California
