You’ve seen our 4-packs at Sprouts, Ralphs, Trader Joe’s, and Whole Foods… and now, we’re going BIG. 💥
A warehouse-exclusive 12-pack of our fan-favorite citrus blonde has officially landed at TEN warehouse locations across San Diego County!
Can you guess where? 👀🔥 Head to our beer locator (link in bio) to see where to find our new 12-packs of Tropical Mist near you!
You’ve seen our 4-packs at Sprouts, Ralphs, Trader Joe’s, and Whole Foods… and now, we’re going BIG. 💥
A warehouse-exclusive 12-pack of our fan-favorite citrus blonde has officially landed at TEN warehouse locations across San Diego County!
Can you guess where? 👀🔥 Head to our beer locator (link in bio) to see where to find our new 12-packs of Tropical Mist near you!
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Our performance hats are now a part of our Hats on Tap event, happening Sunday, March 1st! Come snag a deal on a Pure Project hat + a full pour!
Deal details:
🔹 $45 for a Pure Project Performance Hat + a full pour of any non-barrel-aged beer under 10% ABV
🔹 $25 for any other Pure Project hat + a full pour of any non-barrel-aged beer under 10% ABV
Available at all taproom locations on March 1st, while supplies last!
Hours on Sunday, March 1st:
🕚 @purecarlsbad @purenorthpark & @purebalboapark: 11AM–8PM
🕚 @puremiramar: 11AM–7PM
🕛 @purebrewingvista: 12PM–7PM
Our performance hats are now a part of our Hats on Tap event, happening Sunday, March 1st! Come snag a deal on a Pure Project hat + a full pour!
Deal details:
🔹 $45 for a Pure Project Performance Hat + a full pour of any non-barrel-aged beer under 10% ABV
🔹 $25 for any other Pure Project hat + a full pour of any non-barrel-aged beer under 10% ABV
Available at all taproom locations on March 1st, while supplies last!
Hours on Sunday, March 1st:
🕚 @purecarlsbad @purenorthpark & @purebalboapark: 11AM–8PM
🕚 @puremiramar: 11AM–7PM
🕛 @purebrewingvista: 12PM–7PM
...
💍 Dreaming of a unique wedding in San Diego? 🍻✨
Tour a dreamy wedding ceremony and reception setup at Pure Project Vista! Our taproom and brewery is nestled in North County San Diego. Pure Project Vista, named the Best Brewery in California by Yelp, is an ideal venue for your special day or any of the pre- and post-wedding events.
📍 Located in Vista, CA | Named Best Brewery in California by Yelp
Why couples love Pure Project:
🔹 Indoor + outdoor spaces with brewery vibes
🔹 Craft beer, wine, cider, and seltzer on tap
🔹 Private buyout for up to 200 guests
🔹 Sustainable, locally sourced decor
🔹 Ample parking + customizable wedding packages
From vows by the barrels to dancing under the string lights—make your wedding day unforgettable with Pure Project.
💌 Submit inquiries using the link in our bio or heading to purebrewing.org/weddings-at-pure
📸 @shootiriephoto
💍 Dreaming of a unique wedding in San Diego? 🍻✨
Tour a dreamy wedding ceremony and reception setup at Pure Project Vista! Our taproom and brewery is nestled in North County San Diego. Pure Project Vista, named the Best Brewery in California by Yelp, is an ideal venue for your special day or any of the pre- and post-wedding events.
📍 Located in Vista, CA | Named Best Brewery in California by Yelp
Why couples love Pure Project:
🔹 Indoor + outdoor spaces with brewery vibes
🔹 Craft beer, wine, cider, and seltzer on tap
🔹 Private buyout for up to 200 guests
🔹 Sustainable, locally sourced decor
🔹 Ample parking + customizable wedding packages
From vows by the barrels to dancing under the string lights—make your wedding day unforgettable with Pure Project.
💌 Submit inquiries using the link in our bio or heading to purebrewing.org/weddings-at-pure
📸 @shootiriephoto
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Who has time to be productive on a day like this? ☀️😅
Visit one of our five San Diego taproom locations to enjoy a curated selection of craft beer, wine, hard seltzer, and more. Whether you`re craving a hazy IPA, a crisp lager, or a refreshing cider, we`ve got something for every palate.
At Pure Project, we focus on quality beer made with local and organic ingredients—from grain to glass—brewed sustainably right here in California. 🌱
📍 Stop by your neighborhood taproom:
@purecarlsbad | @purenorthpark | @purebrewingvista | @purebalboapark | @puremiramar
Who has time to be productive on a day like this? ☀️😅
Visit one of our five San Diego taproom locations to enjoy a curated selection of craft beer, wine, hard seltzer, and more. Whether you`re craving a hazy IPA, a crisp lager, or a refreshing cider, we`ve got something for every palate.
At Pure Project, we focus on quality beer made with local and organic ingredients—from grain to glass—brewed sustainably right here in California. 🌱
📍 Stop by your neighborhood taproom:
@purecarlsbad | @purenorthpark | @purebrewingvista | @purebalboapark | @puremiramar
...
Tap into fresh styles at Pure Project taprooms! Check out some new items, taproom exclusives, and restocks of your favorites coming back next week! Swipe through and let us know which items you`re hoping to get your hands on soon. 🍻
🤝 In our ongoing mission to reduce our carbon footprint, we’ve partnered with sustainable vendors who share our commitment to eco-conscious practices—all without sacrificing quality or durability. 🙌
And as always, 1% of all sales (including merch) goes directly to nonprofit organizations protecting the planet—so you can look good, feel good, and do good. 💚
♻️ Check out the new gear and learn more about these sustainably made products by following the Merch link in our bio.
Tap into fresh styles at Pure Project taprooms! Check out some new items, taproom exclusives, and restocks of your favorites coming back next week! Swipe through and let us know which items you`re hoping to get your hands on soon. 🍻
🤝 In our ongoing mission to reduce our carbon footprint, we’ve partnered with sustainable vendors who share our commitment to eco-conscious practices—all without sacrificing quality or durability. 🙌
And as always, 1% of all sales (including merch) goes directly to nonprofit organizations protecting the planet—so you can look good, feel good, and do good. 💚
♻️ Check out the new gear and learn more about these sustainably made products by following the Merch link in our bio.
...
Our performance hats are now a part of our Hats on Tap event, happening Sunday, March 1st! Come snag a deal on a Pure Project hat + a full pour!
Deal details:
🔹 $45 for a Pure Project Performance Hat + a full pour of any non-barrel-aged beer under 10% ABV
🔹 $25 for any other Pure Project hat + a full pour of any non-barrel-aged beer under 10% ABV
Available at all taproom locations on March 1st, while supplies last!
Hours on Sunday, March 1st:
🕚 @purecarlsbad @purenorthpark & @purebalboapark: 11AM–8PM
🕚 @puremiramar: 11AM–7PM
🕛 @purebrewingvista: 12PM–7PM
Our performance hats are now a part of our Hats on Tap event, happening Sunday, March 1st! Come snag a deal on a Pure Project hat + a full pour!
Deal details:
🔹 $45 for a Pure Project Performance Hat + a full pour of any non-barrel-aged beer under 10% ABV
🔹 $25 for any other Pure Project hat + a full pour of any non-barrel-aged beer under 10% ABV
Available at all taproom locations on March 1st, while supplies last!
Hours on Sunday, March 1st:
🕚 @purecarlsbad @purenorthpark & @purebalboapark: 11AM–8PM
🕚 @puremiramar: 11AM–7PM
🕛 @purebrewingvista: 12PM–7PM
...
Don`t look! 🫣 Unless you wanna hear all about our delicious beer, seltzer, and wine...😜
Visit one of our five San Diego taproom locations to enjoy a curated selection of craft beer, wine, hard seltzer, and more. Whether you`re craving a hazy IPA, a crisp lager, or a refreshing cider, we`ve got something for every palate.
At Pure Project, we focus on quality beer made with local and organic ingredients—from grain to glass—brewed sustainably right here in California. 🌱
📍 Stop by your neighborhood taproom:
@purecarlsbad | @purenorthpark | @purebrewingvista | @purebalboapark | @puremiramar
Don`t look! 🫣 Unless you wanna hear all about our delicious beer, seltzer, and wine...😜
Visit one of our five San Diego taproom locations to enjoy a curated selection of craft beer, wine, hard seltzer, and more. Whether you`re craving a hazy IPA, a crisp lager, or a refreshing cider, we`ve got something for every palate.
At Pure Project, we focus on quality beer made with local and organic ingredients—from grain to glass—brewed sustainably right here in California. 🌱
📍 Stop by your neighborhood taproom:
@purecarlsbad | @purenorthpark | @purebrewingvista | @purebalboapark | @puremiramar
...
They’re all grown up now 🥹 and doing big brewery things 🍺👏
They’re all grown up now 🥹 and doing big brewery things 🍺👏 ...
A fresh murky IPA graces Pure Project taprooms alongside a beloved mango and blueberry hard smoothie.
ROCK HOPPER 🪨
Murky IPA with Nelson Sauvin, Citra, & Citra Cryo
6.8% ABV | Limited Release
Rock Hopper is a flavorful murky IPA brewed with New Zealand–grown Nelson Sauvin hops alongside Washington-grown Citra and Citra Cryo. From the first sip to the last drop, it delivers waves of tropical and citrus character. Expect aromas of nectarine, mango, and sweet orange, followed by vibrant flavors of pineapple, Meyer lemon, and kiwi.
PEREZOSO 🦥
In collaboration with @trippinganimalsbrewing
Hard Smoothie with Mango & Blueberry
6.0% ABV | Limited Release, Taproom Exclusive
Perezoso, meaning “sloth” in Spanish, is our fruit-packed collab with Florida’s Tripping Animals Brewing Co. For this third batch, we infused approximately 1,320 pounds of organic blueberries and 1,550 pounds of organic mangoes into its seltzer base post-fermentation, creating a rich, smoothie-like texture. Bright, slightly tangy, and perfectly sweet, this vibrant hard smoothie is made for kicking back and embracing la pura vida.
📍 Available now at Pure Project taprooms across San Diego
📦 Tap the link in our bio to:
👉 Order online for taproom pickup
👉 Find Pure Project beer near you in Southern California
A fresh murky IPA graces Pure Project taprooms alongside a beloved mango and blueberry hard smoothie.
ROCK HOPPER 🪨
Murky IPA with Nelson Sauvin, Citra, & Citra Cryo
6.8% ABV | Limited Release
Rock Hopper is a flavorful murky IPA brewed with New Zealand–grown Nelson Sauvin hops alongside Washington-grown Citra and Citra Cryo. From the first sip to the last drop, it delivers waves of tropical and citrus character. Expect aromas of nectarine, mango, and sweet orange, followed by vibrant flavors of pineapple, Meyer lemon, and kiwi.
PEREZOSO 🦥
In collaboration with @trippinganimalsbrewing
Hard Smoothie with Mango & Blueberry
6.0% ABV | Limited Release, Taproom Exclusive
Perezoso, meaning “sloth” in Spanish, is our fruit-packed collab with Florida’s Tripping Animals Brewing Co. For this third batch, we infused approximately 1,320 pounds of organic blueberries and 1,550 pounds of organic mangoes into its seltzer base post-fermentation, creating a rich, smoothie-like texture. Bright, slightly tangy, and perfectly sweet, this vibrant hard smoothie is made for kicking back and embracing la pura vida.
📍 Available now at Pure Project taprooms across San Diego
📦 Tap the link in our bio to:
👉 Order online for taproom pickup
👉 Find Pure Project beer near you in Southern California
...
Introducing our Taproom Anniversary Glassware Set! 🍻
Each special-edition glass will be available at its respective taproom location on that taproom’s anniversary in 2026. Check out the dates below, mark your calendars, and collect them all! 🗓️
Anniversary Dates
🎉 March 6th - @purenorthpark’s glass displays the iconic water tower and North Park skyline
🎉 March 27th - @purebrewingvista’s glass features a majestic mountain desert road and a wolf howling at the moon
🎉 July 10th - @purecarlsbad’s glass showcases the stunning beach sunset and palm trees of Carlsbad Village
🎉 August 7th - @purebalboapark’s glass depicts a beautiful silhouette of the Prado Bridge and Balboa Park
Each glass will be available for $18, which includes the commemorative glass + beer fill. 🍺
We can’t wait to share these with you!
Introducing our Taproom Anniversary Glassware Set! 🍻
Each special-edition glass will be available at its respective taproom location on that taproom’s anniversary in 2026. Check out the dates below, mark your calendars, and collect them all! 🗓️
Anniversary Dates
🎉 March 6th - @purenorthpark’s glass displays the iconic water tower and North Park skyline
🎉 March 27th - @purebrewingvista’s glass features a majestic mountain desert road and a wolf howling at the moon
🎉 July 10th - @purecarlsbad’s glass showcases the stunning beach sunset and palm trees of Carlsbad Village
🎉 August 7th - @purebalboapark’s glass depicts a beautiful silhouette of the Prado Bridge and Balboa Park
Each glass will be available for $18, which includes the commemorative glass + beer fill. 🍺
We can’t wait to share these with you!
...
You won`t always find gold at the end of a rainbow...but if you`re lucky, you might find beer. 🍻🌈
📸 @kelleylupu
🌧️ Enjoy specials on our Rain pilsner at all Pure Project taprooms every time it rains.
San Diego Rain Day Special:
☔ $5 pints of Rain
☔ $10 32 oz fills of Rain ($1 more for crowlers)
☔ $15 64 oz fills of Rain
*Available anytime it’s raining at the taproom you’re ordering from. No limitations. Cheers!
You won`t always find gold at the end of a rainbow...but if you`re lucky, you might find beer. 🍻🌈
📸 @kelleylupu
🌧️ Enjoy specials on our Rain pilsner at all Pure Project taprooms every time it rains.
San Diego Rain Day Special:
☔ $5 pints of Rain
☔ $10 32 oz fills of Rain ($1 more for crowlers)
☔ $15 64 oz fills of Rain
*Available anytime it’s raining at the taproom you’re ordering from. No limitations. Cheers!
...
IT’S TIME TO CAST YOUR VOTE for the 2026 SDBN Awards! 🍻
If there’s a category you feel passionate about when it comes to Pure Project—be it our beers, our taprooms, or our amazing team—we’d love your support! 🗳️ Just head to @sdbeernews or click the link in our bio to vote from now through 11:59 p.m. on Friday, February 27.
And mark your calendars! 🗓️🎉 Winners in every category will be announced at the 2026 San Diego Beer News Awards Ceremony.
🍺📍 Where: @harlandbeer, Scripps Ranch
🗓️ When: Tuesday, March 31st | 5-9 PM
🎟️ Cost: Free! Everyone is welcome!
Join us for a night of camaraderie, craft beer, and celebration—it’s FREE and open to the public!
We can’t wait to celebrate the San Diego beer with you. 🙌
IT’S TIME TO CAST YOUR VOTE for the 2026 SDBN Awards! 🍻
If there’s a category you feel passionate about when it comes to Pure Project—be it our beers, our taprooms, or our amazing team—we’d love your support! 🗳️ Just head to @sdbeernews or click the link in our bio to vote from now through 11:59 p.m. on Friday, February 27.
And mark your calendars! 🗓️🎉 Winners in every category will be announced at the 2026 San Diego Beer News Awards Ceremony.
🍺📍 Where: @harlandbeer, Scripps Ranch
🗓️ When: Tuesday, March 31st | 5-9 PM
🎟️ Cost: Free! Everyone is welcome!
Join us for a night of camaraderie, craft beer, and celebration—it’s FREE and open to the public!
We can’t wait to celebrate the San Diego beer with you. 🙌
...