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Join us at a Pure Project tasting room near you, sip, savor, enjoy.
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Visit one of our five San Diego taproom locations to enjoy a curated selection of craft beer, wine, hard seltzer, and more. Whether you`re craving a hazy IPA, a crisp lager, or a refreshing cider, we`ve got something for every palate.
At Pure Project, we focus on quality beer made with local and organic ingredients—from grain to glass—brewed sustainably right here in California. 🌱
📍 Stop by your neighborhood taproom:
@purecarlsbad | @purenorthpark | @purebrewingvista | @purebalboapark | @puremiramar
Need something to carry all your precious craft cargo? Scoop up one of our Pure Project tote bags. 🛍️
Our Pure Project Reusable Shoulder Bag is:
☑️ Made from recycled plastic bottles.
☑️ Offers ample space for carrying groceries, personal items, or everyday essentials.
☑️ Stuffs into a built-in pouch with a metal carabiner clip that can attach anywhere for convenient storage.
Available at all Pure Project taprooms!
Glitter, guitars, and juicy hops 🤘🎸✨ our latest collab with Fall Brewing has entered the spotlight!
HOT LOVE 🔥
Murky IPA with Mosaic, Motueka, Strata CGX & Strata Abstrax
Collaboration with @fallbrewingcompany
Taste Profile: Mango. Lemongrass. Cantaloupe.
7.1% ABV
Our latest collab with Fall Brewing is pure glam rock in a glass. Inspired by the glitter-soaked sound of T. Rex, Hot Love follows in the footsteps of our past hits—Cosmic Dancer, Planet Queen, and Electric Warrior—each brewed to celebrate the spirit of creativity, collaboration, and good times. This murky IPA grooves with notes of guava, pineapple, kiwi, and mango for a flavor that shines bright and finishes smooth.
MANGO BRAMBLE 🥭
Hard Smoothie with Mango & Blackberry
Taste Profile: Blackberry Cobbler. Açaí. Tangy Mango.
6.0% ABV
Also joining the setlist is Mango Bramble, a lush, fruit-forward hard smoothie infused with organic mangoes and blackberries. Sweet, tangy, and totally refreshing—it’s the encore your taste buds didn’t know they needed.
📍 Available now at all Pure Project taprooms across San Diego
📦 Tap the link in our bio to:
👉 Order online for taproom pickup
👉 Find Pure Project beer near you in Southern California
JOIN OUR TAPROOM BEER CLUB: The Pure Brew Crew!
Looking for the best craft beer club membership in San Diego? The Pure Brew Crew is our monthly taproom beer club, which is exclusively available through the Pure Project app.
This is your all-access pass to amazing taproom beer deals and exclusive perks at your favorite San Diego craft brewery.
Here’s what members get for just $20/month:
🍺 One $1 beer per week (excludes barrel-aged beers)
🍺 Member Mondays: 20% off your entire tab
🍺 A free birthday beer (full pour, on the house!)
🍺 NEW: $5 Monthly To-Go Beer Voucher
🍺 Members-only promotions, surprises & seasonal perks
Drink local with us!
Download the Pure Project app and sign up now to start saving > link in bio.
🤔 Want to know where else you can grab a pour of Pure Project beer?
We’re bringing our San Diego craft beer to some amazing local events and beyond, and we’d love to see you there!
Join us for a Pure Project pint at these upcoming events and share a toast with the community. 🍻
#PureProject #SanDiegoCraftBeer #DrinkLocal
Shoutout to our amazing brewing team. We appreciate you! 🫶
Visit one of our five San Diego taproom locations to enjoy a curated selection of craft beer, wine, hard seltzer, and more. Whether you`re craving a hazy IPA, a crisp lager, or a refreshing cider, we`ve got something for every palate.
At Pure Project, we focus on quality beer made with local and organic ingredients—from grain to glass—brewed sustainably right here in California. 🌱
📍 Stop by your neighborhood taproom:
@purecarlsbad | @purenorthpark | @purebrewingvista | @purebalboapark | @puremiramar
‼️ We are down to the final few days to join our 2026 Cellar Cyndicate bottle club. This is your last chance to secure your spot for next year before they`re gone ‼️
The Cellar Cyndicate is Pure Project’s Bottle Club that gives you access to a year of rare barrel-aged beers, curated tastings, and VIP experiences.
In addition to Local and Reserve memberships (in-person pick up), we are now offering a new Non-Local membership, where all bottles are shipped directly to you. 📦🔜🏠
Non-Local Cellar Cyndicate Membership ✨NEW!✨
🍺 All bottles shipped directly to you in two shipments per year
🍺 12 total bottles, including exclusive stouts and sours
🍺 Opportunity for special access to additional cellar bottles
🍺 Custom Cellar Cyndicate glass + access to exclusive merch
Local Cellar Cyndicate Membership (For local, in-person pick up only)
🍺 12 total bottles, including exclusive stouts and sours
🍺 Opportunity for special access to additional cellar bottle
🍺 Custom Cellar Cyndicate glass+ access to exclusive merch
🍺 Private tasting events + presale access to all can & bottle releases
🍺 Exclusive access to discounts
Reserve Cellar Cyndicate Membership (For local, in-person pick up only)
🍺 26 total bottles, including exclusive stouts and sours
🍺 Two bottles of a Reserve-Only stout
🍺 Opportunity for special access to additional cellar bottle
🍺 Two custom Cellar Cyndicate glasses + access to exclusive merch
🍺 Private tasting events + presale access to all can & bottle releases
🍺 Exclusive access to discounts
🍺 Two VIP tickets to Pure Project`s 2026 Anniversary party
Limited memberships available, spots are filling up!
Link in bio for details.
Coming this Thursday, October 30th! 🎸
👉 Details at link in profile.
Turn up the amps! Our next collab with @fallbrewingcompany is pure glam rock in a glass. 🤘😝🎸
Introducing Hot Love Murky IPA ❤️🔥, a vibrant mix of Mosaic, Motueka, Strata CGX, and Strata Abstrax hops that hits with juicy riffs and a smooth, resinous finish.
You may have noticed some of our past beer releases, including our first collaboration with @fallbrewingcompany, have taken inspiration from the glitter-soaked world of T. Rex:
⚡ Electric Warrior Cold IPA w/ Citra, Mosaic & Southern Cross - Our first draft-only collab with Fall Brewing from 2023
👑 Planet Queen Dark Lager - Our draft-only release from the winter of 2023
🌌 Cosmic Dancer West Coast IPA w/ Mosaic & Mosaic Cryo - We`ve brewed three batches of this crispy crowd pleaser in 2023 + 2024 + 2025
Because, honestly? Brewing beer isn’t so different from making music. It’s all about experimentation, rhythm, and finding that perfect harmony between bold flavor and style.
So here’s to another hit in the setlist. 🍻 Hot Love Murky IPA drops at all Pure Project taprooms Thursday, October 30th!
San Diego Beer Week is almost here! 🍻
Come celebrate San Diego Beer Week 2025 with us, from November 6th to November 19th.
We’ll be hosting SDBW events across all five Pure Project taproom locations:
👉 Pure North Park
👉 Pure Miramar
👉 Pure Balboa Park
👉 Pure Vista
👉 Pure Carlsbad
We’re bringing you special beer releases, taproom events, limited-edition glassware, and more.
Tap the link in our bio for the full San Diego Beer Week event schedule and details.
Let’s raise a glass to the capital of craft!
A new kind of pour has arrived! 🍷
Introducing Pure Project White Cuvée
Rhône-style White Blend | Paso Robles, CA | 13.5% ABV
Crafted in collaboration with @tablascreek Vineyard
We’re thrilled to introduce Pure Project White Cuvée, a custom Rhône-style white blend crafted in collaboration with the talented team at @tablascreek Vineyard in Paso Robles, CA.
This wine is a true reflection of our shared love for balance, complexity, and sustainability.
Inspired by the Rhône Valley’s classic white blends, this wine showcases expressive aromas of apricot and honeysuckle, leading into notes of ripe yellow peach and bright lemongrass, with lingering notes of fresh mint and white grapefruit pith.
Our blend features:
🔹 39% Grenache Blanc
🔹 30% Viognier
🔹 10% Vermentino
🔹 8% Roussanne
🔹 7% Marsanne
🔹 6% Picpoul Blanc
The result? A beautifully crafted, aromatic white wine with a well-balanced body and acidity.
More about Tablas Creek:
Tablas Creek Vineyard is a pioneering winery located in Paso Robles, California. Founded in the late 1980s as a partnership between the Perrin family of Château de Beaucastel (in France’s Rhône Valley) and the Haas family of Vineyard Brands, Tablas Creek has played a key role in bringing Rhône varietals to the United States.
They are renowned for their organic and biodynamic farming practices, commitment to sustainability, and innovative blending techniques. Tablas Creek was the first Regenerative Organic Certified™ vineyard in the U.S., and their wines consistently reflect a deep respect for the land and tradition.
This white wine was custom-blended in collaboration with Tablas Creek, combining their expertise in Rhône varietals with our vision to showcase winemakers working in environmentally sustainable ways (and making delicious wines!).
Their commitment to quality and environmental stewardship is exactly why we’ve chosen to partner with them and why we’re so excited to grow this relationship in the years ahead.
Our Rhône-style White Blend is now available by the glass and by the bottle to-go at all Pure Project taprooms!
#PureProject #TablasCreek #PasoRoblesWine #WhiteWine #RhôneStyleBlend #SustainableWine
Always choose to vibe! 😎
Visit one of our five San Diego taproom locations to enjoy a curated selection of craft beer, wine, hard seltzer, and more. Whether you`re craving a hazy IPA, a crisp lager, or a refreshing cider, we`ve got something for every palate.
At Pure Project, we focus on quality beer made with local and organic ingredients—from grain to glass—brewed sustainably right here in California. 🌱
📍 Stop by your neighborhood taproom:
@purecarlsbad | @purenorthpark | @purebrewingvista | @purebalboapark | @puremiramar
