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🌴 New slushie alert! Beat the heat with our latest frozen delight.
PIÑA COLADA FREEZE 🍍🥥
Hard Slushie
6.9% ABV
Made with pineapple juice, coconut cream, fresh lime juice, and our hard seltzer base, this tropical treat is smooth, refreshing, and finished with a cherry on top.
Available Thursday through Sunday at@purebrewingvista, @purecarlsbad, @purebalboapark, & @purenorthpark while supplies last. Cheers!
We’re hard-launching summer vibes with a juicy triple can release packed with flavors for every palate! 💦
TREASURE REEF 🏴☠️
Murky Double IPA with Strata, Nelson, & Citra Cryo
8.3% ABV | Limited Release
Dive into Treasure Reef, an 8.3% ABV murky double IPA that is packed with tropical fruit flavor. Made with Strata from Crosby Hops in Oregon, Citra Cryo from Van Horns Farm in Washington, plus Nelson Abstrax, this decadent beer opens with an aromatic wave of fresh mango, papaya, and sweet orange. On the palate, a lush, medium body delivers notes of pineapple juice, bitter orange, and white peach, finishing with a lingering sweetness. It pours a beautiful light orange hue topped with a fluffy white head, and is absolutely perfect for unlocking the summer vibes.
BEYOND THE SHORE 🌊
In collaboration with @madewestbeer
West Coast IPA with Krush, Simcoe, & Simcoe Cryo
7.1% ABV | Limited Release
We’ve teamed up with our long-time friends at MadeWest to bring you Beyond the Shore, a crisp 7.1% ABV West Coast IPA. Brewed with Simcoe hops from BC Hop Ranch, plus Krush hops and Simcoe Cryo from Perrault Farms, this crisp brew leads with bold aromas of resin, red currant, and grapefruit rind. Each sip delivers a wave of pineapple, fresh strawberry, and lemon zest flavor, finishing with a medium-light body and a full bitterness that will have you dreaming of the coast.
BEYOND THE SHORE 🌊
In collaboration with @madewestbeer
West Coast IPA with Krush, Simcoe, & Simcoe Cryo
7.1% ABV | Limited Release
We’ve teamed up with our long-time friends at MadeWest to bring you Beyond the Shore, a crisp 7.1% ABV West Coast IPA. Brewed with Simcoe hops from BC Hop Ranch, plus Krush hops and Simcoe Cryo from Perrault Farms, this crisp brew leads with bold aromas of resin, red currant, and grapefruit rind. Each sip delivers a wave of pineapple, fresh strawberry, and lemon zest flavor, finishing with a medium-light body and a full bitterness that will have you dreaming of the coast.
BLUEBERRY LEMONADE 🍋
Hard Seltzer with Blueberry & Lemon
5.0% ABV | Limited Release
Slide into summer with Blueberry Lemonade, our new hard seltzer infused with organic bluebe
Fireworks are great, but a fully stocked fridge is better. 🎇 If you are planning to enjoy the 4th of July with a cold can in hand, we have a special to help make your holiday go off with a bang!
💥 4th of July Mixed Case Special: Get 15% off ANY mixed case (that is six 4-packs) of beer to go. Mix and match your favorite fresh murkies, crisp lagers, refreshing seltzers, and West Coast classics.
*Valid only on 7/4.
All Pure Project taprooms will be open from 11am-7pm on Saturday, July 4th. See you there!
Pure Project beers can now be found in more fridges near you! 🛒✨ We have been working behind the scenes to expand our retail offerings, making it easier than ever to grab your favorite cans outside of our taprooms. 📲🍺
Here is where you can find us across SoCal:
🍊 Orange County: You have seen us on the shelves at San Diego @traderjoes locations, and now we are officially landing in Orange County Trader Joe`s.
🌴 San Diego: We have expanded our presence into even more @albertsons, @vons, and @pavilions locations across SD County.
🏙️ Los Angeles: We are moving into additional @sprouts Farmers Market locations throughout LA County.
Head to the beer locator via the link in our bio to find the most up-to-date list of grocery shelves stocked with Pure near you. 🍻
⚽🍻 Join us at any Pure Project taproom to cheer on the USA’s soccer team!
Thursday, June 25th at 7pm: USA vs Turkey 🇹🇷
Show your team spirit. Wear any gear representing the USA soccer team and receive $1 off your pints during the match. 🎯
Need some gear to rep USA? We just released our very own limited-edition Pure Football Knit Scarf, available in all taprooms and online now.
Grab a fresh pour and let`s bring home the win. 🇺🇸🍺
Get into the groove with us as we celebrate 6 years of Pure Project Carlsbad with a far out anniversary! 🌼✌️☮️🍻 And for the occasion, we will be offering these special-edition anniversary glasses! More details to come.
Save the date: July 10th-12th at @purecarlsbad
This week: A tropical treasure, a coastal collaboration, and a refreshing summer seltzer are dropping into taprooms! 🌊🫐
👉 Details at the link in bio.
Host your next private party at Pure Project! Pure Project’s five San Diego taprooms are the perfect backdrop for...
🍼 Baby Showers
🎓 Graduation Parties
🎂 Birthday Parties
💍 Engagement Parties
💒 Wedding Welcome Parties
💼 Corporate Get-togethers
🍻 ..and more!
Each space provides a cozy setting to enjoy our locally crafted beer, wine, seltzer, and beyond, while supporting a local brewery committed to giving back to the planet. 🍻🌍 Featured here is @purebrewingvista, our Vista taproom and brewery, voted best brewery in California in 2023 and best North Country brewery in 2026!
🔹 Partial and full taproom buyouts available
🔹 Catering options at select locations—let us handle food + drinks!
📲 Tap the “Book Your Private Event” link in our bio for details.
Introducing our third collaboration with our friends at Tablas Creek Vineyard in Paso Robles! Our newest custom wine blend showcases the pinnacle of sustainable winemaking and Rhône-style tradition.
2024 RED CUVÉE 🍷
In collaboration with @tablascreek
Red Cuvée (47% Syrah, 31% Grenache, 19% Mourvèdre, 3% Counoise)
13.5% ABV | 2024 Vintage | Available Year-Round
The nose is dense and expressive, offering layers of boysenberry, blueberry and vanilla bean spice interwoven with notes of herbs de Provence and a hint of char. The palate is concentrated yet poised, showing cherry compote, black tea and rosemary sprig, all supported by fine, graphite-edged tannins. The finish is persistent and savory, marked by wild herbs and a chewy anise character.
Our 2024 Red Cuvée combines Tablas Creek’s unparalleled expertise in Rhône varietals with our vision to showcase winemakers working in environmentally sustainable ways.
🍇 More about Tablas Creek:
Tablas Creek Vineyard is a pioneering winery located in Paso Robles, California. Founded in the late 1980s as a partnership between the Perrin family of Château de Beaucastel (in France’s Rhône Valley) and the Haas family of Vineyard Brands, Tablas Creek has played a key role in bringing Rhône varietals to the United States.
They are renowned for their organic and biodynamic farming practices, commitment to sustainability, and innovative blending techniques. Tablas Creek was the first Regenerative Organic Certified™ vineyard in the U.S., and their wines consistently reflect a deep respect for the land and tradition.
🍷 Our Red Cuvée is now available by the glass and by the bottle to-go at all Pure Project taprooms!
📍 Available now in bottles at Pure Project taprooms across San Diego
📦 Tap the link in our bio to:
👉 Order online for taproom pickup
👉 Find Pure Project beer and wine near you in Southern California
⚽🍻 Join us at any Pure Project taproom to cheer on the USA’s soccer team for a series of exclusive watch parties this month.
Match Schedule:
Friday, June 19th at 12pm: USA vs Australia 🇦🇺 All taprooms open by 12pm!
Thursday, June 25th at 7pm: USA vs Turkey 🇹🇷
Show your team spirit. Wear any gear representing the USA soccer team and receive $1 off your pints during the match. 🎯
Need some gear to rep USA? We just released our very own limited-edition Pure Football Knit Scarf, available in all taprooms and online now.
Grab a fresh pour and let`s bring home the win. 🇺🇸🍺
Meet our newest draft-exclusive creation that brings a bright, complex citrus twist to a crisp rice ale foundation.
RIND OVER MATTER 🍊
Rice Ale with Calamansi
5.1% ABV | Draft-Exclusive | Limited Release
Rind Over Matter is a fruited rice ale, built on a foundation of flaked rice and Admiral Pilsner malt before adding 10 gallons of calamansi puree. The calamansi, a citrus hybrid-fruit of mandarin and kumquat, brings a bright tartness that carries notes of lime leaf, lemon, and passionfruit on the nose. Light and approachable at 5.1% ABV, it sips with flavors of lemon custard, lime zest, and a subtle breadiness. Pouring a straw yellow with a white head, this unique beer is crisp, refreshing, and quietly complex.
📍 Check your local Pure Project tap list for availability
Stop by @purebalboapark for our Weekday Lunch Special 🥟➕🍺
Weekday Lunch Special | M-F open until 5 pm
🔹 For $15, enjoy any two empanadas from @empanadakitchensd paired with a core beer or NA beer of your choice.
Empanada Menu:
🔸 Beef
🔸 Chicken
🔸 Ham & Cheese
🔸 Mushroom & Goat Cheese
🔸 Sweet Corn & Basil
See you in the taproom soon!
