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Join us at a Pure Project tasting room near you, sip, savor, enjoy.
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We put our brewers` taste buds to the test! 😛 Can Demetra and Luc accurately guess these five Pure Project offerings?
REWILD 🌲
West Coast pale ale with Centennial and Citra
5% ABV | Year-Round Release
FINGERS OF GOLD ✨
Murky IPA with Citra, Cashmere, El Dorado, & Motueka
6.5% ABV | Limited Release
GROUNDED 🌱
Non-Alcoholic IPA with Citra, Citra Cryo, & Mosaic Abstrax
<0.5% ABV | Year-Round Release
MILAGRO ☕
Dry Stout with Costa Rican Coffee & Vanilla
5.3% ABV
6.5% ABV | Limited Release
VACATION STATION 🥭
Hard Smoothie with Mango & Banana
6.0% ABV | Limited Release | Taproom Exclusive
Try them out for yourself! All offerings above are available now at all Pure Project taprooms. Cheers!
Mark your calendars! 📢 Wine Wednesdays are coming to Pure Project starting next week. Receive $2 off all wine by the glass when you visit any of our five taprooms on Wednesdays in September.
Crafted in partnership with @tablascreek (the first Regenerative Organic Certified™ vineyard in the U.S.), our wines bring the same care, sustainability, and intention to your glass as our craft beers.
🍷 Red Cuvée: A rich Rhône-style blend featuring notes of boysenberry, blueberry, and vanilla bean, with a persistent and savory finish, marked by wild herbs and a chewy anise character.
🥂 White Cuvée: A balanced Rhône-style blend layered with notes of white peach and ripe pear, followed by a clean mineral edge that lingers with a long, bright finish.
🍇 Dry Rosé Cuvée: A Provence-style dry rosé with lively notes of strawberry, grapefruit zest, nectarine, and a crisp, mineral finish.
See you in the taprooms for Wine Wednesday next week!
HAPPY INTERNATIONAL DOG DAY! 🐶
Today we are celebrating International Dog Day by giving a special shoutout to the amazing pups of Pure.
All five of our taprooms are dog-friendly, and we love seeing your furry friends on the patios week after week.
Treat your pup to some Pure gear on your next visit:
🐾 EcoWeave Dog Leash: Paired with a matching bottle opener keychain!
🐾 Collapsible Dog Travel Bowl: Perfect for patio hangs and outdoor adventures.
🐾 Pure Pawject Plush Dog Toy: The beer can-inspired toy for your pup.
Cheers to our favorite four-legged regulars! 🍻
A fan-favorite, crafted with California malt and traditional German hops, makes its return to taprooms! 🍺✨
HARMONY
Helles Lager with Hallertau Mittelfruh
4.1% ABV | Limited Release | Draft-Only
Harmony, our fan-favorite helles lager, is back! With our head brewer, Demetra, leading the charge, our helles lager was brewed with Weihenstephan lager yeast, Hallertau Mittelfruh hops, and California-grown Admiral Pilsner Malt. Floral and sweet grain aromatics give way to flavors of water cracker and spice. It’s session-able, refreshing, and the perfect beer to sip out of your favorite Oktoberfest stein. Prost!
📍 Available now at Pure Project taprooms across San Diego
It`s time to dust off those steins because Oktoberfest is almost here! 🇩🇪🍻
Join our San Diego Oktoberfest celebration September 18th through October 4th at all Pure Project taprooms.
Here’s what’s brewing:
✅ Limited-edition steins + a fill of any non-BA beer under 6% ABV for $25!
✅ Discounted beer fills in your Pure Project stein (past or present, through 10/08 ($6 for .5L and $12 for 1L of any draft under 6% ABV)
✅ Steinholding Competition | 4pm on Saturday 9/19 @ all taproom locations
✅ Specialty Beer Tapping | HARMONY Helles Lager (available now)
✅ Specialty Beer Tapping | NOMAD Hefewiezen (available 9/18)
✅ Specialty Bratwurst empanadas at @purebalboapark, @purecarlsbad, & @puremiramar (available starting 9/18, while supplies last)
We look forward to seeing you there!
We like to think our White Cuvée is pretty exceptional, but don`t just take our word for it!
Take a seat with Chelsea, Director of Winemaking at @tablascreek Vineyard, as she dives into the bright and balanced experience our White Cuvée offers.
2025 WHITE CUVÉE 🥂
In collaboration with @tablascreek
White Wine Blend
13.5% ABV | 2025 Vintage | Year-Round Release
This white wine features 39% Grenache Blanc, 23% Viognier, 13% Vermentino, 12% Roussanne, 7% Marsanne, and 6% Picpoul Blanc, and was custom-blended in collaboration with Tablas Creek Vineyard.
@tablascreek is a pioneering winery located in Paso Robles, California. Founded in the late 1980s as a partnership between the Perrin family of Château de Beaucastel (in France’s Rhône Valley) and the Haas family of Vineyard Brands, Tablas Creek has played a key role in bringing Rhône varietals to the United States. They are renowned for their organic and biodynamic farming practices, commitment to sustainability, and innovative blending techniques. Tablas Creek was the first Regenerative Organic Certified™ vineyard in the U.S., and their wines consistently reflect a deep respect for the land and tradition.
📍 Available now in bottles or by the glass, year-round, at all Pure Project taprooms across San Diego
This week`s release delivers a DIPA packed with Pacific Northwest hops and a West Coast IPA engineered for maximum aroma and flavor.
DISTINGUISHED PARADIGM 🌀
Murky Double IPA with Strata, Citra, & Citra Cryo
8.7% ABV | Limited Release
Distinguished Paradigm has arrived, clocking in at a respectable 8.7% ABV. This murky double IPA pours a pale, peachy-yellow color with a prominent fluffy head, giving off notes of coconut and tropical fruit. Packed with Strata, Citra, and Citra Cryo from the Pacific Northwest, flavors of ripe pineapple and papaya are carried by a sweet mango finish.
HOP CHEMISTRY 🧪
West Coast IPA with Krush, Mosaic, & Mosaic Cryo
7.2% ABV | Limited Release
Hop Chemistry is the newest delicious concoction crafted by the knowledgeable minds on the Pure Project team. This hop-driven West Coast IPA uses Washington-grown Krush, Mosaic, and Mosaic Cryo hops to deliver aromas of fruit punch and pineapple. It pours a stunning pale golden color, with each sip offering notes of lemon, tangerine, and a crisp pine finish. This delightful brew is 7.2% ABV and is sure to be the catalyst for a unique drinking experience.
📍 Available now at Pure Project taprooms across San Diego
📦 Tap the link in our bio to:
👉 Order online for taproom pickup
👉 Find Pure Project beer near you in Southern California
Keep the Glass is back next week! 🍺
Join us on Wednesday, August 26th at any Pure Project taproom and take home a limited-edition Pure Project glass (while supplies last)!
$15 gets you:
✨ The special-edition glassware
🍺 A full pour of any non-barrel-aged beer under 10% ABV
📍 First come, first served, so we recommend arriving early!
Taproom Hours (Wednesday, 8/26):
⏰ Carlsbad: Open at 12pm
⏰ Balboa Park, North Park, Miramar, & Vista: Open at 1pm
See you there!
We`re making Mondays a little more interesting around here...😆
Hosting a party, celebration, or special event? Make it memorable with a Pure Project keg. 🍻
Available keg sizes:
💧 1/2 Barrel: 15.5 gallons (approximately 120 x 16 oz pours)
💧 1/6 Barrel: 5 gallons (approximately 40 x 16 oz pours)
Keg pickups are available at our @purebrewingvista and @puremiramar locations.
Ready to place your order? Fill out the Keg Order Form using the link in our bio to get started.
We can`t believe it’s been two years since we launched our taproom beer club, the Brew Crew! 🥳 To celebrate, we`re giving a $10 bonus taproom credit to anyone who becomes a member this month!
First time hearing about our beer club? We`ll break it down for you!
🍻🔊 The Pure Brew Crew is our monthly taproom beer club — exclusively available through the Pure Project app!
Join the Pure Brew Crew and enjoy many perks, including:
🍺 $1 weekly beers
🍺 20% off your tab every Monday
🍺 $5 to-go voucher every month
🍺 A beer on us during your birthday month
🍺 Members-only promos and perks
✨ $10 bonus taproom credit to anyone who becomes a member in August 2026!
Receive all this for only $20/month. Tap the link in our bio to download the app and sign up now!
It`s a good week for IPA lovers! 🍻 This Thursday we`re debuting a juicy DIPA and a crispy Westie for your enjoyment.
👉 Details at link in profile.
Rolling out into taprooms now, our newest dry cider is a crisp, single-varietal showcase of California`s Black Twig apples.
HEIRLOOM POMME 🍎
Single-Varietal Black Twig Dry Cider
6.1% ABV | Limited Release
Heirloom Pomme is our new single-varietal cider, made from Black Twig apples harvested in Watsonville, California. It pours a glowing gold color, with aromas of apple skins, bright citrus, and subtle honey. Each sip offers notes of crisp apple, lemon zest, and herbal tea, with woody nuances. Light-bodied and pleasantly tannic, this tart heirloom apple variety creates a juicy sip that finishes clean and dry. At 6.1% ABV, it’s a refreshing showcase of California apples.
*Check your local Pure Project taplist for availability.
