Locations & Tap Lists
Join us at a Pure Project tasting room near you, sip, savor, enjoy.
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Upcoming Events
Follow Along
Our performance hats are now a part of our Hats on Tap event, happening Sunday, March 1st! Come snag a deal on a Pure Project hat + a full pour!
Deal details:
🔹 $45 for a Pure Project Performance Hat + a full pour of any non-barrel-aged beer under 10% ABV
🔹 $25 for any other Pure Project hat + a full pour of any non-barrel-aged beer under 10% ABV
Available at all taproom locations on March 1st, while supplies last!
Hours on Sunday, March 1st:
🕚 @purecarlsbad @purenorthpark & @purebalboapark: 11AM–8PM
🕚 @puremiramar: 11AM–7PM
🕛 @purebrewingvista: 12PM–7PM
Don`t look! 🫣 Unless you wanna hear all about our delicious beer, seltzer, and wine...😜
Visit one of our five San Diego taproom locations to enjoy a curated selection of craft beer, wine, hard seltzer, and more. Whether you`re craving a hazy IPA, a crisp lager, or a refreshing cider, we`ve got something for every palate.
At Pure Project, we focus on quality beer made with local and organic ingredients—from grain to glass—brewed sustainably right here in California. 🌱
📍 Stop by your neighborhood taproom:
@purecarlsbad | @purenorthpark | @purebrewingvista | @purebalboapark | @puremiramar
They’re all grown up now 🥹 and doing big brewery things 🍺👏
A fresh murky IPA graces Pure Project taprooms alongside a beloved mango and blueberry hard smoothie.
ROCK HOPPER 🪨
Murky IPA with Nelson Sauvin, Citra, & Citra Cryo
6.8% ABV | Limited Release
Rock Hopper is a flavorful murky IPA brewed with New Zealand–grown Nelson Sauvin hops alongside Washington-grown Citra and Citra Cryo. From the first sip to the last drop, it delivers waves of tropical and citrus character. Expect aromas of nectarine, mango, and sweet orange, followed by vibrant flavors of pineapple, Meyer lemon, and kiwi.
PEREZOSO 🦥
In collaboration with @trippinganimalsbrewing
Hard Smoothie with Mango & Blueberry
6.0% ABV | Limited Release, Taproom Exclusive
Perezoso, meaning “sloth” in Spanish, is our fruit-packed collab with Florida’s Tripping Animals Brewing Co. For this third batch, we infused approximately 1,320 pounds of organic blueberries and 1,550 pounds of organic mangoes into its seltzer base post-fermentation, creating a rich, smoothie-like texture. Bright, slightly tangy, and perfectly sweet, this vibrant hard smoothie is made for kicking back and embracing la pura vida.
📍 Available now at Pure Project taprooms across San Diego
📦 Tap the link in our bio to:
👉 Order online for taproom pickup
👉 Find Pure Project beer near you in Southern California
Introducing our Taproom Anniversary Glassware Set! 🍻
Each special-edition glass will be available at its respective taproom location on that taproom’s anniversary in 2026. Check out the dates below, mark your calendars, and collect them all! 🗓️
Anniversary Dates
🎉 March 6th - @purenorthpark’s glass displays the iconic water tower and North Park skyline
🎉 March 27th - @purebrewingvista’s glass features a majestic mountain desert road and a wolf howling at the moon
🎉 July 10th - @purecarlsbad’s glass showcases the stunning beach sunset and palm trees of Carlsbad Village
🎉 August 7th - @purebalboapark’s glass depicts a beautiful silhouette of the Prado Bridge and Balboa Park
Each glass will be available for $18, which includes the commemorative glass + beer fill. 🍺
We can’t wait to share these with you!
You won`t always find gold at the end of a rainbow...but if you`re lucky, you might find beer. 🍻🌈
📸 @kelleylupu
🌧️ Enjoy specials on our Rain pilsner at all Pure Project taprooms every time it rains.
San Diego Rain Day Special:
☔ $5 pints of Rain
☔ $10 32 oz fills of Rain ($1 more for crowlers)
☔ $15 64 oz fills of Rain
*Available anytime it’s raining at the taproom you’re ordering from. No limitations. Cheers!
IT’S TIME TO CAST YOUR VOTE for the 2026 SDBN Awards! 🍻
If there’s a category you feel passionate about when it comes to Pure Project—be it our beers, our taprooms, or our amazing team—we’d love your support! 🗳️ Just head to @sdbeernews or click the link in our bio to vote from now through 11:59 p.m. on Friday, February 27.
And mark your calendars! 🗓️🎉 Winners in every category will be announced at the 2026 San Diego Beer News Awards Ceremony.
🍺📍 Where: @harlandbeer, Scripps Ranch
🗓️ When: Tuesday, March 31st | 5-9 PM
🎟️ Cost: Free! Everyone is welcome!
Join us for a night of camaraderie, craft beer, and celebration—it’s FREE and open to the public!
We can’t wait to celebrate the San Diego beer with you. 🙌
Meet our most functional hat yet! If you were at our anniversary, you might have gotten a first-look at these in person. 😮💨
The Pure Project Performance hat fuses premium materials and style with a sleek, structured 5-panel fit, moisture‑wicking, water‑resistant fabric, breathable laser‑ventilated panels, and an adjustable snapback for all-day comfort. 🧢👌
Available in the colors:
Deep Sea Blue
Midnight Black
Moon Heather Gray
Available online and at Pure Project taprooms!
🤝 In our ongoing mission to reduce our carbon footprint, we’ve partnered with sustainable vendors who share our commitment to eco-conscious practices—all without sacrificing quality or durability.
And as always, 1% of all sales (including merch) goes directly to nonprofit organizations protecting the planet—so you can look good, feel good, and do good.
Check out the new gear and learn more about these sustainably made products by following the Merch link in our bio.
This Thursday, say hello to a familiar collab with our friends at @trippinganimalsbrewing and a brand new murky IPA!
👉 Details at link in profile.
All this rain is sure making us thirsty! 🤪🌧️ Enjoy specials on our Rain pilsner at all Pure Project taprooms every time it rains.
San Diego Rain Day Special:
☔ $5 pints of Rain
☔ $10 32 oz fills of Rain ($1 more for crowlers)
☔ $15 64 oz fills of Rain
*Available anytime it’s raining at the taproom you’re ordering at. No limitations. Cheers!
Save the date—On March 6th-8th we`re going to be buzzin` into 4 years at Pure North Park! 🐝🍻🌷
This spring-inspired 4-year anniversary celebration will be blooming all weekend long and feature a very special anniversary glass, which will be revealed soon! 😱 We hope you can join us and help make this one super special!
Meet Jeli, our Private Events Manager! ✨ Jeli oversees the planning, coordination, and execution of private events across all five Pure Project taprooms. She’s also the powerhouse behind our annual anniversary celebration at Miramar — no small feat — and she handles it like an absolute pro.
For the past 3.5 years, Jeli has poured her heart into creating thoughtful, seamless experiences for our guests. Pure Project events simply wouldn’t be the same without the care, pride, and creativity she brings to every detail. Fun fact: she comes from a competitive dance background, which might explain how gracefully she juggles it all!
🌟 More fun facts about Jeli 🌟
⚾ Favorite activities: Attending Padres games, paddleboarding, shepherding with her dog Jasper, ranching (working with livestock on farms), cheering on Alabama football, traveling, cooking, and astrology.
🍺 Favorite drinks: Pure Project smoothie beers (Perezoso & Opaque Dreams), barrel-aged sours, and mostly our Cabernet & Rosé wines!
