JOIN THE BREW CREW

Dollar beers, Member Mondays
and more perks!

BEER FOR GOOD

Learn how we give you a better
planet in a pint glass.

Locations & Tap Lists

Join us at a Pure Project tasting
room near you, sip, savor, enjoy.

Learn More

Shop Beer & Merch

Order beer for taproom pick up or get our latest merch delivered right to your door.

Learn More

Our Story

Every beer should tell a story. Learn more about our journey as a brewery working to be a force for good.

Learn More

Events

San Diego Blood Bank Blood Drive


June 6th, 2025
1:00 PM - 6:30 PM

Donate blood and receive a 1/2 off flight discount card to use at a later visit. 

Father’s Day BBQ, Blues, & Brews


June 15th, 2025
1:00 PM

Join us at our Vista taproom for an event celebrating dads everywhere with live blues music, BBQ, and of course… Pure beer! 

Pure Miramar Book Club


June 24th, 2025
6:00 PM

Join us for our first-ever ongoing book club, with monthly meetings taking place at Pure Miramar!

Follow Along


Coming this Thursday, June 5th! 🍻⁠
⁠
👉 Details at link in profile.

Coming this Thursday, June 5th! 🍻⁠

👉 Details at link in profile.


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Last chance for this month's slushie flavor!⁠
⁠
Our new and improved slushies are now crafted with a Pure Project seltzer base and organic ingredients. 🍍✨⁠
⁠
This month’s flavor: Piña Colada 🍹⁠
Made with pineapple, coconut cream, lime juice, and simple syrup—garnished with a cherry on top. 🍒⁠
⁠
Swing by and cool off with this tropical treat this weekend, while supplies last.⁠
⁠
*Only available at @purebrewingvista, @purecarlsbad, @purebalboapark, & @purenorthpark.

Last chance for this month`s slushie flavor!⁠

Our new and improved slushies are now crafted with a Pure Project seltzer base and organic ingredients. 🍍✨⁠

This month’s flavor: Piña Colada 🍹⁠
Made with pineapple, coconut cream, lime juice, and simple syrup—garnished with a cherry on top. 🍒⁠

Swing by and cool off with this tropical treat this weekend, while supplies last.⁠

*Only available at @purebrewingvista, @purecarlsbad, @purebalboapark, & @purenorthpark.


...




118




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🍓🍻 Strawberry Fest won't last long. Savor your favorite strawberry brews—made with organic strawberries from @jrorganicsfarm before they tap out!⁠
⁠
Now available on tap and in crowlers to-go at all Pure Project taprooms! ⁠
*Pre-order crowlers online > link in bio > tap lists & hours > select your taproom > place order for pickup.⁠
⁠
MURKSHAKE WITH STRAWBERRIES 🍓⁠
Murky Triple IPA with Strawberries & Vanilla featuring Mosaic & Cashmere hops⁠
9.2% ABV⁠
⁠
SUNSET CRUSH 🍓⁠
Cream Ale with Strawberries & Vanilla (brewed with 600 lbs of strawberries!)⁠
5.8% ABV⁠
⁠
Grab a pour or crowler while you can. 🍻⁠

🍓🍻 Strawberry Fest won`t last long. Savor your favorite strawberry brews—made with organic strawberries from @jrorganicsfarm before they tap out!⁠

Now available on tap and in crowlers to-go at all Pure Project taprooms! ⁠
*Pre-order crowlers online > link in bio > tap lists & hours > select your taproom > place order for pickup.⁠

MURKSHAKE WITH STRAWBERRIES 🍓⁠
Murky Triple IPA with Strawberries & Vanilla featuring Mosaic & Cashmere hops⁠
9.2% ABV⁠

SUNSET CRUSH 🍓⁠
Cream Ale with Strawberries & Vanilla (brewed with 600 lbs of strawberries!)⁠
5.8% ABV⁠

Grab a pour or crowler while you can. 🍻⁠


...




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🎥 Lights, camera, action!

Here’s a behind-the-scenes look at the making of our sustainability segment with @cbs8 San Diego. The feature is finally live—check it out via the link in our bio! 🌎🍻

Huge thanks to @nedanews and the @cbs8 team for spotlighting our beer, our brewers, and the work we do to stay true to our Beer for Good mission.

🎥 Lights, camera, action!

Here’s a behind-the-scenes look at the making of our sustainability segment with @cbs8 San Diego. The feature is finally live—check it out via the link in our bio! 🌎🍻

Huge thanks to @nedanews and the @cbs8 team for spotlighting our beer, our brewers, and the work we do to stay true to our Beer for Good mission.

...




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7


Now available on tap and in cans to-go at all Pure Project taprooms!⁠
⁠
SOLAR TRADE ☀️⁠
West Coast IPA with Mosaic Cryo, Strata & Strata Abstrax Hops⁠
Taste Profile: Orange. Lemon. Passionfruit.⁠
7.0% ABV⁠
⁠
Solar Trade is a hop-forward West Coast IPA beaming with Mosaic Cryo, Strata, and the innovative hop extract Strata Abstrax (our first beer showcasing this exciting ingredient!). It opens with luminous aromas of passionfruit, lemon, and guava and unfolds into bright flavors of orange, grapefruit, and watermelon.⁠
⁠
🔗 Tap the link in our bio to order for taproom pickup or find Pure beer near you!⁠
⁠

Now available on tap and in cans to-go at all Pure Project taprooms!⁠

SOLAR TRADE ☀️⁠
West Coast IPA with Mosaic Cryo, Strata & Strata Abstrax Hops⁠
Taste Profile: Orange. Lemon. Passionfruit.⁠
7.0% ABV⁠

Solar Trade is a hop-forward West Coast IPA beaming with Mosaic Cryo, Strata, and the innovative hop extract Strata Abstrax (our first beer showcasing this exciting ingredient!). It opens with luminous aromas of passionfruit, lemon, and guava and unfolds into bright flavors of orange, grapefruit, and watermelon.⁠

🔗 Tap the link in our bio to order for taproom pickup or find Pure beer near you!⁠


...




200




3


🍓🍻 Strawberry Fest is still going! We brought back your favorite strawberry brews—made with organic strawberries from @jrorganicsfarm. These strawberries were picked the same day they hit the tank. It doesn’t get fresher than that!⁠
⁠
Now available on tap and in crowlers to-go! ⁠
*Pre-order crowlers, available online.⁠
⁠
MURKSHAKE WITH STRAWBERRIES 🍓⁠
Murky Triple IPA with Strawberries & Vanilla featuring Mosaic & Cashmere hops⁠
9.2% ABV⁠
⁠
SUNSET CRUSH 🍓⁠
Cream Ale with Strawberries & Vanilla (brewed with 600 lbs of strawberries!)⁠
5.8% ABV⁠
⁠
These won’t last long, so grab a pour or crowler while you can.⁠

🍓🍻 Strawberry Fest is still going! We brought back your favorite strawberry brews—made with organic strawberries from @jrorganicsfarm. These strawberries were picked the same day they hit the tank. It doesn’t get fresher than that!⁠

Now available on tap and in crowlers to-go! ⁠
*Pre-order crowlers, available online.⁠

MURKSHAKE WITH STRAWBERRIES 🍓⁠
Murky Triple IPA with Strawberries & Vanilla featuring Mosaic & Cashmere hops⁠
9.2% ABV⁠

SUNSET CRUSH 🍓⁠
Cream Ale with Strawberries & Vanilla (brewed with 600 lbs of strawberries!)⁠
5.8% ABV⁠

These won’t last long, so grab a pour or crowler while you can.⁠


...




159




2


Did you know you can use our beer locator to find Pure beer at a grocery store near you!? 📍🍻 Our beer is now available at @ralphsgrocery, @wholefoods, and @sprouts! ⁠
⁠
👉 Use the link in bio for a map of where you can make your next Pure Project beer run.⁠
⁠
Are you interested in carrying Pure Project beer at your place of business? We would love to hear from you! Head to the link in our bio and click on the Wholesale Requests link for more details. 🍻⁠
⁠
⁠
⁠

Did you know you can use our beer locator to find Pure beer at a grocery store near you!? 📍🍻 Our beer is now available at @ralphsgrocery, @wholefoods, and @sprouts! ⁠

👉 Use the link in bio for a map of where you can make your next Pure Project beer run.⁠

Are you interested in carrying Pure Project beer at your place of business? We would love to hear from you! Head to the link in our bio and click on the Wholesale Requests link for more details. 🍻⁠




...




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14


Coming this Thursday, May 29th! 🍻⁠
⁠
👉 Details at link in profile. ⁠

Coming this Thursday, May 29th! 🍻⁠

👉 Details at link in profile. ⁠


...




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1


Get ready SD...something murky is coming to greet you soon!

@purebrewing 🤝 @highlandparkbrewery

Get ready SD...something murky is coming to greet you soon!

@purebrewing 🤝 @highlandparkbrewery

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🇺🇸 We’re open this Memorial Day from 12–9 PM! 🍻⁠
⁠
Whether you're soaking up the sun or grabbing beers to go, swing by your nearest Pure Project taproom for good vibes and cold pours. As we enjoy the long weekend, we also take a moment to honor and remember those who gave their lives in service. ❤️ ⁠
⁠
Cheers!

🇺🇸 We’re open this Memorial Day from 12–9 PM! 🍻⁠

Whether you`re soaking up the sun or grabbing beers to go, swing by your nearest Pure Project taproom for good vibes and cold pours. As we enjoy the long weekend, we also take a moment to honor and remember those who gave their lives in service. ❤️ ⁠

Cheers!


...




47




0


📢 Last chance for this month’s hard slushie flavor!
⁠
This month’s flavor: Piña Colada 🍹⁠
Made with pineapple, coconut cream, lime juice, and simple syrup—garnished with a cherry on top. 🍒⁠
⁠
Swing by and cool off with this tropical treat this weekend, while supplies last.⁠
⁠
*Only available at @purebrewingvista, @purecarlsbad, @purebalboapark, & @purenorthpark.

📢 Last chance for this month’s hard slushie flavor!

This month’s flavor: Piña Colada 🍹⁠
Made with pineapple, coconut cream, lime juice, and simple syrup—garnished with a cherry on top. 🍒⁠

Swing by and cool off with this tropical treat this weekend, while supplies last.⁠

*Only available at @purebrewingvista, @purecarlsbad, @purebalboapark, & @purenorthpark.


...




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3


Dedicated to our craft
and the planet.

Learn More

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Download the Pure Project app for exclusive rewards
and to keep up with everything happening at the brewery.